Kenzup operates a fintech loyalty platform targeting daily consumer spending in Morocco. The stack—Python/Django/PostgreSQL on AWS/GCP/Azure—is standard for early-stage payments infrastructure, but the project mix reveals a sharp pivot toward content-driven user acquisition: the team is actively building TikTok, Instagram, and YouTube content production pipelines with AI ideation tools (Midjourney, Runway, Firefly). This suggests growth is bottlenecked less on product and more on viral reach—a signal of product-market fit in an emerging market where organic social drives adoption.
Notable leadership hires: Head of Engineering
Kenzup is a fintech startup based in Casablanca offering cashback and payment solutions for Moroccan consumers. The platform lets users earn rewards when they spend, positioning itself as a daily-use payment method across the country. Founded in 2020 and operating as an independent subsidiary of AKWA GROUP, the company is backed by its parent group and is pursuing user acquisition at scale. The team is split across engineering, product, finance, marketing, and sales, with hiring concentrated in Morocco.
Python, Django, PostgreSQL, and Docker on AWS, GCP, and Azure. Front-end and design tools include Figma, Photoshop, and AI generation tools like Midjourney and Runway. JazzHR for recruiting.
Casablanca, Morocco. All current hiring is concentrated in Morocco.
Partner acquisition and onboarding for the cashback network; cashback promotion campaigns; social-first content production for TikTok, Instagram, and YouTube Shorts; and AI-powered content ideation and scaling across platforms.
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