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KellyDeli Tech Stack

Asian food retailer operating restaurants, brands, and sushi kiosks across Europe

Food and Beverage Services London 201–500 employees Founded 2010 Privately Held

KellyDeli operates a multi-format food business spanning sit-down restaurants, retail brands, and automated sushi kiosks across Europe, with 201–500 employees based in London. The tech stack is enterprise-grade but conservative—Dynamics 365, .NET, SQL Server, Azure—suggesting a business-operations backbone optimized for inventory, supply chain, and franchise management rather than innovation velocity. Hiring acceleration across ops, sales, and leadership (26 roles in 30 days) reflects expansion into new geographies (France, Spain, Italy, Mexico) while core challenges center on operational efficiency and unit economics rather than product innovation.

Tech Stack 17 technologies

Core StackDynamics 365 .NET C# JavaScript Azure DevOps Windows Server SQL Server MySQL MongoDB Excel Google Sheets Google Slides Umbraco CSS HTML5 IIS Apache

What KellyDeli Is Building

◆Challenges

Maximizing profitability
Streamlining operations across entities
Waste management to maximize product availability
Optimizing operational costs
Operational excellence across network
Negotiating with key customers
Cost control
Scaling new business ventures
Improving customer nps
Expanding in italy

▲Active Projects

Enhancing online and in-store customer experience
Annual franchise partner summits
Driving kiosk kpi management
Implementing group marketing initiatives
Streamline operations
Cross-country quality projects
Internal sales competitions
Sales training programmes
Innovative projects and new concepts
New product development pipeline

Hiring Activity

Accelerating45 roles · 25 in 30d

Department

Ops

16

Sales

9

Executive

5

Business

3

Finance

2

HR

2

Corporate

1

Engineering

1

Seniority

Manager

15

Junior

9

Mid

9

Senior

5

Director

1

Lead

1

Notable leadership hires: Head of HR, Chief of Staff, Director

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About KellyDeli

KellyDeli is a UK-based food company founded in 2010 that operates Asian-inspired restaurants, retail food brands, and a network of sushi kiosks across Europe. The business serves both direct consumers and franchise partners, with operations spanning multiple countries including France, Spain, Italy, Sweden, and Mexico. The company's focus centers on scaling operations across its distributed network while managing profitability and product quality—activities evident in active projects around kiosk KPI management, cross-country quality initiatives, and waste optimization. Leadership structure shows strength in operations and sales, with emerging gaps in engineering and dedicated product teams.

HeadquartersLondon

Company Size201–500 employees

Founded2010

Hiring MarketsFrance, Spain, United Kingdom, Sweden, Mexico, Italy, Canada, Belgium

Frequently Asked Questions

What tech stack does KellyDeli use?

KellyDeli runs Dynamics 365 for enterprise operations, .NET and C# for backend systems, SQL Server and MySQL for data, and Azure DevOps for infrastructure—a Microsoft-centric stack typical of mid-market retail and franchise operations.

Where does KellyDeli operate?

KellyDeli has headquarters in London and is actively hiring and expanding across France, Spain, Italy, Sweden, Belgium, Netherlands, Portugal, Mexico, and Canada—spanning Europe and North America.