Kapiva Tech Stack

Ayurvedic wellness brand scaling DTC with performance marketing and health-tech backend

Wellness and Fitness Services Bengaluru, Karnataka 201–500 employees Founded 2016 Privately Held

Kapiva is a direct-to-consumer Ayurveda brand built on a modern tech stack (Node.js, React, Next.js, Kafka, AWS) and hiring aggressively into marketing and design—reflecting a performance-marketing-led growth model. Active projects cluster around campaign optimization (A/B testing, Amazon PPC, bid management) and backend automation (QA systems, ecommerce platforms), while pain points center on CAC reduction and profitability at scale. Early AI adoption (Gemini, ChatGPT) signals exploration of content generation and customer-facing tools.

Tech Stack 48 technologies

Core StackAdobe Photoshop Adobe Illustrator Adobe InDesign Adobe Premiere Pro After Effects Canva Google Analytics Adobe Creative Cloud Node.js Java Python React Next.js GraphQL Kafka RabbitMQ AWS Cypress Playwright Adobe After Effects Microsoft Office Meta Ads Manager Amazon Advertising Amazon Seller Central Helium 10 Jungle Scout Excel Appium REST Assured Pytest+14 more

AdoptingGemini ChatGPT Perplexity

What Kapiva Is Building

◆Challenges

Improving qa productivity
Reducing cac
Improving search rankings
Improving retention
Scaling revenue while maintaining profitability
Budget efficiency
Ad spend optimization
Scaling backend systems
Improving roi
Complex business domains

▲Active Projects

Daily campaign management
A/b testing on creatives, audiences, and placements
Performance tracking and optimization
Amazon ppc strategy
Keyword expansion and bid optimization
Backend systems for ecommerce and health tech platforms
Backend-heavy features and platforms
Automation platform for qa and development teams
Dashboard and reporting system for qa metrics
Automation coverage for e-commerce flows

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Design

Engineering

Executive

Data

Finance

Healthcare

Seniority

Mid

Junior

Senior

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About Kapiva

Kapiva manufactures and sells Ayurvedic wellness products—formulated in-house and positioned for millennial consumers—across 11 countries, with India as the primary market. The company operates a direct-to-consumer model with significant Amazon presence, supported by a 201–500-person team based in Bengaluru. Product focus spans lifestyle management (digestion, energy, nutrition, metabolic health). Operations rely heavily on performance marketing (Google, Meta, Amazon advertising), creative production (Adobe stack, Canva), and internal backend systems (ecommerce, QA automation) to manage demand generation and order fulfillment.

HeadquartersBengaluru, Karnataka

Company Size201–500 employees

Founded2016

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Kapiva use?

Backend: Node.js, Java, Python, GraphQL, Kafka, RabbitMQ on AWS. Frontend: React, Next.js. Testing: Cypress, Playwright, Appium, REST Assured, Pytest. Marketing and design: Google Analytics, Meta Ads Manager, Adobe Creative Cloud, Canva.

What is Kapiva working on?

Daily campaign management and A/B testing across creatives, audiences, and placements on Amazon. Backend development for ecommerce and health-tech platforms. QA automation infrastructure and dashboards. Keyword expansion and bid optimization for search performance.