Kantar Tech Stack

Global marketing intelligence platform combining consumer research, analytics, and AI

Market Research London, England 10,001+ employees Privately Held

Kantar operates as a massive, geographically distributed research and analytics business (10,000+ employees across 25+ countries) built on a hybrid tech foundation: legacy BI tools (Power BI, Tableau) paired with modern data infrastructure (Kafka, PostgreSQL, Kubernetes, Node.js). The hiring mix—dominated by research and data roles with minimal engineering velocity—reflects their core business model: human-led market research at scale, augmented by data pipelines rather than product engineering. Active projects span brand tracking, portfolio strategy, and marketplace expansion, while pain points cluster around process automation and capacity management, suggesting they're in the midst of a technology transformation to reduce manual research workflows.

Tech Stack 91 technologies

Core StackPower BI Power Query Azure AD Tableau TypeScript Node.js Express PostgreSQL Redis Kafka RabbitMQ Ruby GitHub Actions Docker Kubernetes MongoDB Prisma Auth0 Excel PowerPoint Qualys Microsoft Defender Vulnerability Management Azure DAX SQL PowerShell Microsoft 365 Amazon Redshift JWT Sequelize+61 more

AdoptingAzure

What Kantar Is Building

◆Challenges

Identifying potential revenue opportunities
Optimising business processes
Improving people processes
Streamlining processes
Optimizing media campaigns
Technology transformation
Meeting kpi and sla performance
Managing capacity constraints
Aligning vulnerability management with regulations
Automation of vulnerability management integration

▲Active Projects

Brand lift studies on reddit platform
Brand performance measurement
Brand portfolio strategy
Kantar marketplace demos
Brand positioning refresh
End-to-end market research projects across multiple geographies
Internal controls testing q2c cycle
Pilot new research solutions
Brand health tracking
Consumer & demand segmentation

Hiring Activity

Minimal110 roles · 5 in 30d

Department

Research

Data

Marketing

Sales

Finance

Engineering

Consulting

Seniority

Mid

Senior

Junior

Manager

Director

Lead

Intern

Notable leadership hires: Research Director, Marketing Communication Lead, Head of Analytics, Client Director, Measurement Lead

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About Kantar

Kantar is a privately held market research and analytics company headquartered in London with over 10,000 employees. They serve enterprise brands across industries with a service portfolio spanning brand measurement, consumer segmentation, media effectiveness studies, and polling. The company combines traditional research methodologies (surveys, brand tracking, health research) with modern analytics infrastructure—Kafka-based streaming, SQL/PostgreSQL data warehouses, and Power BI dashboards. Their platform integrates human expertise with synthetic data and AI-native capabilities to support marketing strategy and brand growth decisions. Operations span multiple geographies with active hiring across 25+ countries in research, data, and support functions.

HeadquartersLondon, England

Company Size10,001+ employees

Hiring MarketsEgypt, Brazil, United Kingdom, Netherlands, Philippines, France, United States, Portugal

Frequently Asked Questions

What tech stack does Kantar use?

Kantar's stack spans BI (Power BI, Tableau, DAX), cloud infrastructure (Azure, Kubernetes, Docker), data warehousing (PostgreSQL, Redshift), streaming (Kafka, RabbitMQ), and application development (TypeScript, Node.js, Express). They're actively adopting Azure and use Auth0 for identity management.

Where is Kantar hiring?

Kantar has active hiring across 25+ countries including the United Kingdom, United States, India, Brazil, Netherlands, France, Philippines, and others. Current open roles emphasize research (23), data (19), and marketing (14) functions with minimal engineering hiring.

What is Kantar working on?

Active projects include brand lift studies on Reddit, brand performance measurement, brand portfolio strategy, consumer segmentation, brand health tracking, and a marketplace platform. They're also piloting new research solutions and implementing end-to-end market research projects across multiple geographies.