Global QSR chain scaling to 1,000 stores with franchise-led expansion
JOE & THE JUICE operates 400+ locations across 12 countries with 4,000+ employees, targeting 1,000 stores by 2028. The hiring velocity is accelerating with 278 open roles (129 posted in the last 30 days), heavily weighted toward operations and junior staff—a profile consistent with rapid store rollout. Pain-point data reveals the friction typical of multi-unit retail: cost control, store-level EBITDA optimization, and delivery performance, alongside employee engagement challenges that reflect the company's stated focus on culture as a competitive lever.
Notable leadership hires: Product Lead
JOE & THE JUICE is a Copenhagen-founded (2002) QSR concept selling fresh juice, coffee, and sandwiches across 400+ franchised and company-operated stores. The business operates in the Nordics, Mid-Europe, the UK, and the US, with active franchise expansion into new markets. The company employs 4,000+ people globally and is structured around core retail operations, with hiring concentrated in store-level roles, site selection, and opening-team recruitment to support its 2028 target of 1,000 locations. Tech infrastructure is standard enterprise (Microsoft 365, Power BI, Greenhouse, Dynamics 365 for supply chain)—typical of a retail-operations-first organization.
As of the most recent data, JOE & THE JUICE operates more than 400 stores globally, with an ambition to reach 1,000 locations by 2028.
JOE & THE JUICE is headquartered in København K (Copenhagen), Denmark, where it was founded in 2002.
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