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JIMMY FAIRLY Tech Stack

Direct-to-consumer eyewear with in-store smart mirrors and donation model

Retail Luxury Goods and Jewelry Paris, Île-de-France 201–500 employees Founded 2010 Privately Held

Jimmy Fairly operates a Paris-designed, Italy-manufactured eyewear brand with a 201–500 person org heavily skewed toward retail operations (145 sales roles open). The project list reveals heavy investment in smart-mirror technology (four active projects around Nidek TS-610 exams and Smart Mirror 4 integration) paired with physical retail expansion—a signal the company is automating in-store optometry workflows while scaling store footprint across Europe. Pain points cluster around supply-chain friction (inventory, intermediaries, shipping delays) and geographic expansion, typical of a DTC brand transitioning from single-market to multi-country distribution.

Tech Stack 16 technologies

Core StackAdobe Creative Cloud Adobe Illustrator After Effects Adobe Premiere Pro Shopify Google Analytics ADP Photoshop InDesign Excel Google Sheets iPad Word PowerPoint Microsoft Office

What JIMMY FAIRLY Is Building

◆Challenges

Reducing intermediaries
Inventory management
Expanding network across europe
Reducing administrative overhead
Expanding internationally
Intermediary reduction
Reducing administration to a minimum
Reducing shipping delays
Expanding to new markets
Increasing sales

▲Active Projects

Digital customer journey on ipad
Smart mirror 4 implementation
Opening new store
Smart mirror 4 sales and measurement support
Nidek ts-610 eye exams
Press strategy
Visual merchandising for new collections
Smart mirror 4 application
Smart mirror 4 integration
Product showcase with visual merchandisers

Hiring Activity

Accelerating180 roles · 95 in 30d

Department

Sales

145

Marketing

6

Design

4

Healthcare

4

HR

2

Ops

2

Engineering

1

Finance

1

Seniority

Mid

57

Junior

56

Manager

31

Senior

14

Director

6

Intern

5

Lead

1

Notable leadership hires: Optical Store Director, Technical Director

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About JIMMY FAIRLY

Jimmy Fairly is a French eyewear brand founded in 2010, designing high-fashion frames in Paris and manufacturing in Italy, sold direct-to-consumer at €99 including prescription lenses. The company operates a buy-one-donate-one model, providing eyewear to people in need with each purchase. With 201–500 employees based in Paris, the org is sales-intensive, reflecting a hybrid retail and e-commerce model that includes both Shopify-powered online channels and physical optical stores. Current expansion focuses on opening new locations across Europe and automating in-store eye exams via smart-mirror technology.

HeadquartersParis, Île-de-France

Company Size201–500 employees

Founded2010

Hiring MarketsUnited States, France, Spain, Germany, United Kingdom, Belgium, Italy, Netherlands

Frequently Asked Questions

What tech stack does Jimmy Fairly use?

Primary stack includes Shopify (e-commerce), Google Analytics (web tracking), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) for design, Microsoft Office suite, and ADP for HR. Also uses iPad for retail operations.

What is Jimmy Fairly currently working on?

Four active projects center on Smart Mirror 4 (sales support, integration, and application development) for in-store eye exams. Parallel initiatives include opening new stores, visual merchandising for collections, and optimizing digital customer journeys on iPad.