Out-of-home advertising operator digitalizing manual workflows across 14 Brazilian states
JCDecaux Brasil operates a sprawling out-of-home advertising network across 14 Brazilian states, running both static and digital signage. The tech stack is enterprise-first (SAP, Power BI, Microsoft 365) with heavy reliance on manual processes (Excel, Adobe creative tools). Active projects cluster around SAP integration, process automation, and campaign analytics—signaling internal friction between legacy ERP workflows and the operational complexity of managing distributed digital infrastructure. The ops-heavy hiring mix (8 of 16 roles) suggests scaling execution rather than product innovation.
JCDecaux Brasil is the market leader in out-of-home (OOH) advertising in Brazil, operating a network of digital and static advertising assets across 14 states plus the federal district. Founded in 1964 and based in São Paulo, the company has consolidated over two decades of on-ground presence by investing in digitalization and data analytics to improve campaign effectiveness and measurement. The 200-500 person organization manages the operational and technical complexity of maintaining distributed digital signage infrastructure—fiber, electrical networks, uptime, and campaign scheduling—while modernizing backend processes through SAP and business intelligence tooling.
Enterprise and productivity tools dominate: SAP (ERP), Power BI (analytics), Microsoft 365 (Office/Teams/SharePoint), Adobe creative suite, and Linux/Windows infrastructure. Web development (HTML, CSS, JavaScript) and mobile (iOS, Android) are present but secondary.
Modernization centers on SAP integration, process automation, and data analytics dashboards. Specific initiatives include digital campaign scheduling, automated reporting extraction, and reducing manual task volume across operations.
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