Live shopping platform merging video commerce with social selling
Jatango operates a live shopping platform that streams video-based commerce with real-time interactivity. The tech stack reveals a modern, full-stack setup (React, Next.js, GraphQL, .NET, PostgreSQL, Azure) built for streaming and real-time chat, but hiring and project focus indicate internal pain: the team is actively hardening CI/CD testing infrastructure, scaling QA documentation, and tackling real-time streaming observability. This combination suggests they're past proof-of-concept and hitting the friction points typical of platforms scaling live interaction at volume.
Jatango is a live shopping platform that lets sellers broadcast product demonstrations in real time, with integrated checkout and social features. Founded in 2017 and based in Cleveland, the company operates as a partnership with roughly 11–50 employees. The product sits at the intersection of social video and e-commerce: instead of static listings, buyers watch live streams, interact via chat, and purchase directly. The platform handles the full seller lifecycle—onboarding, streaming, inventory, payments (Stripe integration)—and is built on React + Next.js for the frontend, .NET + C# for backend services, and PostgreSQL for persistence, all deployed to Azure.
Frontend: React, Next.js, GraphQL, Apollo Client, Redux Toolkit. Backend: .NET, C#, Entity Framework Core, Dapr. Data: PostgreSQL. Payments: Stripe. Real-time: Pusher, Twilio. Infra: Azure, Vercel. Testing: Playwright, Cypress, Selenium, Postman.
Active projects include live shopping features, seller onboarding workflows, real-time chat, and internal process improvements: CI/CD testing pipeline hardening, QA documentation scaling, and end-to-end testing process refinement.
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