Data and marketing technology consulting for enterprise customer engagement
JAKALA is a Milan-based consulting firm spanning data, AI, and customer experience design for mid-market and enterprise clients. The tech stack reveals a martech-focused operation (Tealium, Google Analytics 4, Salesforce Marketing Cloud) paired with mobile-first engineering (Kotlin, Swift, Jetpack Compose, ARKit). Active hiring across engineering, data, and marketing departments—with leadership roles in Salesforce integration and design systems—signals aggressive expansion in platform implementation and personalization work. Current project portfolio (Salesforce Marketing Cloud implementation, headless architecture, Shopify Plus migration, tag management) confirms a shift toward custom-built, data-driven customer activation systems.
Notable leadership hires: Salesforce Lead, Art Director, Creative Director, UI Design Lead, Tech Lead
JAKALA provides advisory, technology implementation, and analytics services to global enterprises focused on customer experience, marketing optimization, and data strategy. Founded in 2000 and acquired by Ardian in 2021, the firm operates from Milan with multiple centers of excellence across Europe, North America, and India. The company designs growth strategies grounded in customer data and delivers integrated solutions spanning martech stack selection, platform architecture, mobile app development, and campaign personalization. Specialties include location analytics, loyalty program design, sales channel engagement, and customer experience optimization across digital channels.
JAKALA uses Salesforce, Tealium iQ, Google Analytics 4, Firebase, and Akamai. Mobile development: Kotlin, Swift, Jetpack Compose. Infrastructure: Linux, Windows, Prometheus, Grafana. Testing: Selenium, Appium. Currently adopting Kotlin Multiplatform, visionOS, ARKit, WidgetKit, and Shopify.
Current work includes Salesforce Marketing Cloud implementation, Shopify Plus migration, headless commerce architecture, design systems buildout, tag management platform, personalization engines, and data platform industrialization. Also building a mobility app for Hamburg.
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