Handmade rug manufacturer scaling global operations with data platforms
Jaipur Rugs operates a 40,000-artisan production network (80% women) across 7,000+ looms, selling into 60+ countries from a base in India. The tech stack reveals a sharp pivot toward data infrastructure: Microsoft Fabric, Azure Synapse, Power BI, and Dynamics 365 support end-to-end pipelines, Kimball data lakehouse, and AI deployment — while active hiring leans sales-heavy (50% of open roles) and leadership is managing an IPO alongside store expansion and margin optimization.
Notable leadership hires: Business Head
Founded in 1978, Jaipur Rugs is a family-owned manufacturer of handwoven carpets spanning design, production, and direct-to-consumer sales across showrooms and e-commerce (Shopify storefront, global web presence). The business model connects rural artisans—primarily women—with global buyers, operating in six continents. Current growth focuses on store expansion into new cities, operational scaling of existing retail footprint, and improving profitability through cost and process optimization. The company is navigating an IPO process while modernizing internal systems via Dynamics 365 and building analytics and AI capabilities.
Core stack includes Microsoft Fabric, Azure Synapse Analytics, Power BI, Dynamics 365 Business Central, SQL Server, GitHub, Shopify, and Adobe Creative Suite. Recently adopting Dynamics 365 CRM for enterprise operations.
Jaipur, Rajasthan, India. The company operates production across rural artisan networks in India and maintains showrooms and distribution channels in London, Milan, Dubai, Singapore, the USA, and China.
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