iugu Tech Stack

Brazil-based fintech infrastructure for recurring payments and merchant splits

Financial Services São Paulo, São Paulo 201–500 employees Founded 2012 Privately Held

iugu operates a regulated payment infrastructure serving over 100,000 active merchant accounts across Brazil. The company is actively scaling vertical go-to-market strategies (health and education segments visible in current projects) while managing typical fintech operational challenges: fraud prevention, churn retention, and regulatory compliance. Tech stack emphasizes observability (Datadog, Prometheus, Grafana) and cloud-native infrastructure (Kubernetes on AWS), suggesting a focus on payment system reliability and scale.

Tech Stack 23 technologies

Core StackGoogle Analytics Python HubSpot Ruby on Rails Kubernetes AWS Datadog Grafana Prometheus CloudWatch GitHub Actions Terraform Linux Power BI Tableau Amazon QuickSight SQL AWS EKS Alertmanager Zabbix Excel Google Workspace Notion

What iugu Is Building

◆Challenges

Up-selling cross-selling opportunities
Reducing operational errors
Preventing fraud
Churn risk
Automating manual tasks
Retaining key accounts
Inconsistent gtm execution
Low conversion rates
Unclear segmentation strategy
Operating in regulated environment

▲Active Projects

Vertical gtm strategy development
Commercial launch of new solutions
Executing gtm strategy for health vertical
Building strategic plan for health vertical
Go-to-market strategy execution for education vertical
Pipeline management and kpi reporting
Onboarding journey design
Learning path design
Learning track personalization
People analytics agenda development

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Engineering

Data

Marketing

Sales

Support

Executive

Other

Seniority

Mid

Senior

Junior

Lead

Manager

Notable leadership hires: Head de Saúde

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About iugu

iugu is a Brazilian fintech founded in 2012 that provides payment infrastructure and APIs for recurring billing, merchant splits, and subscription management. The company serves over 100,000 active merchant accounts across multiple sectors and holds regulatory approval as a Payment Institution (Instituição de Pagamentos) from Brazil's Central Bank. Core products include recurring billing, split payments, and marketplace payment solutions. The organization is scaling sales and vertical GTM execution (health and education segments), with active hiring in Brazil across engineering, data, and go-to-market roles.

HeadquartersSão Paulo, São Paulo

Company Size201–500 employees

Founded2012

Hiring MarketsBrazil

Frequently Asked Questions

What payment solutions does iugu offer?

iugu offers recurring billing (iugu Recorrência), split payments (iugu Split), billing/collection (iugu Cobrança), and Banking-as-a-Service (iugu BaaS). The platform supports registered boleto (a Brazilian payment method), transparent checkout, and marketplace payment processing.

What tech stack does iugu use?

iugu runs on Ruby on Rails and Python, deployed on AWS using Kubernetes (EKS) and managed by Terraform. Observability relies on Datadog, Prometheus, Grafana, and Zabbix. Data pipelines use SQL; analytics leverage Amazon QuickSight and Tableau.