It Works Group Tech Stack

Public media agency specializing in out-of-home and programmatic advertising

Advertising Services Düsseldorf, Nordrhein-Westfalen 51–200 employees Founded 1997 Public Company

It Works Group operates as an independent public media agency focused on out-of-home (OOH), digital out-of-home (DOOH), mobile, and programmatic ad placement across Germany. The tech stack—DV360, Pipedrive, Laravel, Angular, MySQL, and big-data tools (HDFS, Impala)—reveals a hybrid operation: media buying and optimization infrastructure paired with custom application development. Current hiring acceleration spans marketing, engineering, and sales, with active focus on programmatic OOH innovation and a nascent real-time bidding platform.

Tech Stack 11 technologies

Core StackLaravel Angular MySQL DV360 Pipedrive Microsoft Office Jakarta EE HDFS Impala Git Excel

What It Works Group Is Building

◆Challenges

Brand safety
Ad fraud prevention
Viewability
Programmatic ooh innovation
Building new sales team

▲Active Projects

Crossmedia digital campaigns
New business projects
Media planning
Programmatic ooh innovation
Realtime-bidding-platform locatrics analyse
Planungs- und analysewerkzeuge

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Marketing

Engineering

Finance

Sales

Support

Seniority

Mid

Junior

Manager

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About It Works Group

It Works Group is an independent media agency based in Düsseldorf serving advertisers and agency partners across Germany. The firm specializes in location-based and data-driven strategies for public media campaigns—out-of-home billboards, digital displays, mobile inventory, and programmatic channels. Core services include media planning, campaign optimization, placement booking, and performance monitoring. The company operates neutrally across advertiser and agency client bases, from strategic consulting through execution. Active projects center on crossmedia digital campaigns, programmatic OOH innovation, and real-time bidding analysis tools.

HeadquartersDüsseldorf, Nordrhein-Westfalen

Company Size51–200 employees

Founded1997

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does It Works Group use?

DV360 (Google ad server), Pipedrive (CRM), Laravel and Angular (web development), MySQL (databases), and HDFS/Impala (big-data analytics). Mix indicates both programmatic buying infrastructure and custom analytics tooling.

What is It Works Group working on?

Crossmedia digital campaigns, programmatic OOH innovation, a real-time bidding platform, and internal planning/analysis tools. Active pain points include brand safety, ad fraud prevention, and viewability optimization.