Full-service marketing and tech consultancy for restaurant brands
Plein Air is a Dallas-based consultancy serving restaurant brands across marketing, product, and operations. The stack emphasizes Adobe creative tools, marketing automation (Braze, Attentive, Salesforce Marketing Cloud), and data/orchestration platforms (Yext, Monday.com), paired with custom web and mobile development. Active projects span loyalty programs, point-of-sale systems, omnichannel campaigns, and guest segmentation—revealing a business model that bridges creative agency and software implementation. Pain points around data quality, integrated reporting, and omnichannel delivery suggest the core challenge: scaling standardized operations across fragmented client tech ecosystems.
Notable leadership hires: Art Director
Plein Air is a full-service marketing and technology consultancy founded in 2016 and based in Dallas, Texas. The firm specializes in restaurant-brand clients, delivering digital marketing, creative design, web/mobile development, loyalty program design, and operational infrastructure (dashboards, reporting, POS materials, online ordering systems). The company operates as a lean, marketing-focused team of 51–200 people, structured around project delivery and client success. Recent hiring velocity targets marketing roles across seniority levels, with active work on performance reporting, guest segmentation, campaign testing, and omnichannel engagement systems.
Plein Air is a marketing and technology consultancy for restaurant brands. Services include digital marketing, creative design (ads, branding), web/mobile app development, loyalty program design, point-of-sale systems, online ordering interfaces, performance dashboards, and omnichannel campaign management.
Primary tools: Adobe Illustrator, InDesign, Photoshop for creative work; Monday.com and Jira for project management; Slack and Microsoft Office for operations; Braze, Attentive, and Salesforce Marketing Cloud for marketing automation; Yext for local/data management.
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