echoloc
Get started
echoloc/ Companies/ IPmedia

IPmedia Tech Stack

Online dating platform builder with performance marketing focus

Strategic Management Services Rio de Janeiro 11–50 employees Founded 2015 Partnership
ipmedia.com.br LinkedIn

IPmedia operates a portfolio of dating apps and related products in Brazil with an 8+ year track record. The stack reveals a performance-marketing-first operation: Meta and Google Ads sit alongside SQL, Python, and dbt, with active pipelines for creative testing and paid acquisition channels. Current pain points cluster around CAC reduction, ROAS maximization, and attribution logic — typical for a growth-stage marketplace fighting unit economics — alongside SQL query optimization and data consistency issues across reporting surfaces.

Tech Stack 20 technologies

Core StackGoogle Ads Python MySQL PostgreSQL dbt JavaScript Meta Ads Airtable Zapier Meta SQL Git Liquibase Flyway Webflow Unbounce HTML CSS TikTok Ads AnyDesk

What IPmedia Is Building

◆Challenges

  • Scalability of it environment
  • Scaling paid traffic
  • Reducing cac
  • Maximizing roas
  • Critical traffic attribution logic
  • Data consistency across dashboards
  • Sql query optimization
  • Scaling product team
  • Managing technical constraints
  • Maintaining funnel health

▲Active Projects

  • Weekly performance review rituals
  • Expanding acquisition channels
  • Aggressive creative testing pipeline
  • Pipeline of creative tests
  • Landing page development for paid traffic campaigns
  • Tracking implementation for conversion events
  • Seo technical optimization
  • System update automation
  • Image deployment automation

Hiring Activity

Decelerating8 roles · 2 in 30d

Department

Marketing
3
Product
2
Data
1
Support
1

Seniority

Senior
4
Junior
1
Lead
1
Mid
1

Notable leadership hires: Head of Marketing, Head Marketing

Company intelligence

Find more companies like IPmedia by tech stack, pain points and active projects

Get started free

About IPmedia

IPmedia is a Brazilian technology startup founded in 2015, headquartered in Rio de Janeiro. The company operates multiple products in the online dating category, serving a market focused on connecting people across distance barriers. Engineering and infrastructure rely on Python, PostgreSQL, MySQL, and modern data tooling (dbt, Liquibase, Flyway). Go-to-market is heavily weighted toward performance channels (Meta, Google, TikTok), supported by active testing and landing-page iteration via Webflow and Unbounce. The team of 11–50 people is structured around marketing, product, and data functions, with current hiring weighted toward senior roles in marketing.

HeadquartersRio de Janeiro
Company Size11–50 employees
Founded2015
Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does IPmedia use?

Python, PostgreSQL, MySQL, SQL, dbt, Liquibase, Flyway for backend and data. Frontend: HTML, CSS, JavaScript, Webflow, Unbounce. Marketing and ads: Meta Ads, Google Ads, TikTok Ads.

What is IPmedia working on?

Expanding paid acquisition channels, optimizing creative testing pipelines, landing page development for campaigns, conversion tracking implementation, and SEO technical optimization. Also addressing SQL query performance and data consistency across dashboards.

Similar Companies in Strategic Management Services

Other companies in the same industry, closest in size

D
DEINSA GLOBAL
Strategic Management Services
O
Organizational Development & Innovation (ODI) Nepal Pvt. Ltd.
Strategic Management Services
D
Digital Forms
Strategic Management Services