Optical-shop management software and services for Brazilian SMBs
Ipê Digital builds vertical software for optical retailers across Brazil, with a Laravel + MySQL + Vue stack handling high-volume, multi-integration environments. Active refactoring of legacy systems alongside growth in data volume suggests the product is scaling beyond its original scope — likely a sign they're adding new capabilities (evidenced by a concurrent product-launch project) without fully modernizing the core platform. Small, distributed hiring across engineering, sales, and support indicates a bootstrapped, founder-led growth model rather than venture-scale ambitions.
Ipê Digital is a vertical SaaS provider serving optical retailers (óticas) across Brazil. Their flagship product, ssOtica, is a shop-management system designed for small and medium-sized optical businesses, handling inventory, point-of-sale, marketing automation, and post-sale workflows. The company operates from Uberlândia, Minas Gerais, and reports over 4,500 customers spanning more than 1,000 cities nationwide. The platform is built on a PHP/Laravel backend with MySQL and Vue on the frontend, integrated with tools like Pipedrive for CRM and n8n for workflow automation. They are currently developing a new product portfolio and associated visual identity, signaling expansion beyond the core management system.
Ipê Digital's core stack includes Laravel (PHP framework), MySQL, Vue.js, PostgreSQL, and SQL Server. They use Docker for containerization, GitHub for version control with GitHub Actions for CI/CD, n8n for workflow automation, Power BI for analytics, and Pipedrive for CRM.
Ipê Digital reports over 4,500 customers operating optical shops across more than 1,000 cities in Brazil.
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