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Involves Tech Stack

Trade marketing execution platform with computer vision and retail analytics

IT Services and IT Consulting Florianópolis, Santa Catarina 201–500 employees Founded 2009 Privately Held

Involves delivers trade marketing software to CPG brands managing field execution across thousands of retail outlets in Brazil and Latin America. The stack reveals a maturing data-science operation—PyTorch, TensorFlow, scikit-learn, and image recognition pipelines sit alongside modern data infrastructure (dbt, Snowflake, Airflow)—while active hiring in data and engineering, combined with projects around MLOps viability and image recognition evolution, signals a pivot toward AI-driven store compliance and merchandising insights.

Tech Stack 53 technologies

Core StackSalesforce Monday.com Jira Asana MySQL MongoDB dbt Snowflake Python AWS Power BI PyTorch TensorFlow scikit-learn Apache Airflow Prefect Dagster React JavaScript Selenium Pipefy Excel Pentaho Data Integration Git SQL Pentaho R Azure Watir Puppeteer+23 more

Adoptingdbt Snowflake

What Involves Is Building

◆Challenges

Optimizing recruitment process
Mitigating churn risk
Generate real sales opportunities
Etl quality and reliability
Data reliability and efficiency
Expanding enterprise accounts
Improving data reliability
Grow national market presence
Evolving image recognition product
Mlops solution viability

▲Active Projects

Etl pipeline development
Consultancy projects
Account expansion projects
Trade show representation
Marketing campaign execution
Client onboarding for involves stage and image recognition
Client training and strategy definition during implementation
Data warehouse development
Image recognition product evolution
Mlops pipeline viability assessment

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Engineering

5

Data

4

Sales

4

Support

3

Ops

2

HR

1

Seniority

Mid

10

Senior

7

Junior

2

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About Involves

Involves builds software for consumer goods companies to manage trade marketing execution—coordinating field teams, monitoring retail compliance, and analyzing point-of-sale performance across multiple countries. The platform suite includes retail execution management (Involves Stage), image recognition for in-store audits, and analytics dashboards (Involves Experience, Involves Club). Founded in Brazil in 2009, Involves now operates in 24 countries with over 90,000 product users and serves more than 900 brands. Current focus spans ETL pipeline reliability, data warehouse modernization, enterprise account expansion, and scaling image recognition capabilities.

HeadquartersFlorianópolis, Santa Catarina

Company Size201–500 employees

Founded2009

Hiring MarketsBrazil, Mexico, Chile

Frequently Asked Questions

What tech stack does Involves use?

Salesforce, Monday.com, Pipefy for operations; MySQL, MongoDB, Snowflake, dbt for data; Python, PyTorch, TensorFlow, scikit-learn for ML; AWS, Azure for infrastructure; React and JavaScript for front-end; Power BI, Pentaho for analytics.