Research-led consulting for customer and employee experience strategy
Feedback Insights is a research and consulting firm focused on customer experience, employee experience, and brand strategy for mid-market B2B2C organizations. The tech stack is almost entirely Adobe + Microsoft (InDesign, Illustrator, Power BI, Excel, SQL) — weighted toward design and reporting rather than data infrastructure — which tracks a services business model: insights delivered as polished reports and dashboards rather than productized platforms. Current hiring in data and HR, alongside active work on HR dashboards and compliance documentation, suggests internal scaling pressure to operationalize what has historically been consulting-driven.
Feedback Insights operates as a consulting and research firm headquartered in Bangalore, India, with a 51–200-person team founded in 2018. The company helps organizations structure customer feedback, employee feedback, and brand research into actionable strategy — working across voice-of-customer (VoC), voice-of-employee (VoE), and industry benchmarking engagements. The core service delivery model centers on frameworks for experience management, research design, and stakeholder analysis, with outputs typically in the form of strategic recommendations, dashboards, and branded reports. Clients span multiple industries, with depth in B2B2C segments.
Primarily Adobe Suite (InDesign, Illustrator, Photoshop), Canva, Microsoft Office (PowerPoint, Excel), Power BI for dashboards, and SQL for data work. No specialized data or analytics platforms; stack mirrors a services-first consulting model.
HR dashboards and MIS reporting, alongside audit and compliance documentation — indicating internal effort to standardize reporting and operational governance as the firm scales.
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