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Innova Market Insights Tech Stack

Market intelligence platform for food, beverage, beauty, and personal care brands

Food and Beverage Services Arnhem, Gelderland 201–500 employees Founded 1994 Privately Held

Innova Market Insights is a 30-year-old market intelligence firm serving CPG companies with consumer trend analysis across food, beverage, beauty, and personal care. The tech stack is sales-and-marketing-focused (Salesloft, LinkedIn Sales Navigator, Google/Facebook Ads, Analytics) with no R&D or data-science tools visible—reflecting a service-delivery model built on human expertise and outbound motion rather than automated intelligence platforms. Active hiring is heavily weighted toward sales (8 roles) and demand generation, while pain points cluster around expansion (France, Germany), lead quality, and customer retention, suggesting a scaling sales organization still working to optimize conversion and reduce churn.

Tech Stack 12 technologies

Core StackSalesloft Google Ads LinkedIn Ads Google Analytics LinkedIn Sales Navigator Microsoft Office Bing Ads Facebook Ads Manager Microsoft Clarity PowerPoint Excel LinkedIn Recruiter

What Innova Market Insights Is Building

◆Challenges

Expanding into french market
Rapid growth in germany
Expanding sales team
Scaling hr operations
Capturing new logos
Increasing lead quality
Guiding renewal processes
Strengthening relationships with strategic customers
Retaining customers
Identifying opportunities within clients’ business markets

▲Active Projects

New product launch
Demand generation campaigns
Co-marketing partnership development
Digital advertising campaigns
Seo strategy development
Campaign development
Regional insights production
Annual consumer insights
Client-specific research projects

Hiring Activity

Steady15 roles · 5 in 30d

Department

Sales

8

Marketing

3

Research

3

HR

2

Support

1

Seniority

Senior

8

Mid

6

Junior

3

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About Innova Market Insights

Innova Market Insights operates as a global market research and insights firm based in Arnhem, Netherlands, with 201–500 employees. The company sells to mid-market and enterprise CPG organizations, helping them navigate product innovation, market entry, and category trends. Core service offerings span consumer insights, product and ingredient trend analysis, flavor and packaging intelligence, and regional market research. The business is organized around sales, marketing, research, and support functions, with operations spanning Europe, North America, and Asia-Pacific.

HeadquartersArnhem, Gelderland

Company Size201–500 employees

Founded1994

Hiring MarketsNetherlands, Germany, France, United States, China, Japan, South Korea

Frequently Asked Questions

What countries does Innova Market Insights hire in?

Netherlands, Germany, France, United States, China, Japan, and South Korea. Current open roles span these regions across sales, marketing, research, and support.

What does Innova Market Insights' tech stack include?

Sales and marketing tools: Salesloft, LinkedIn Sales Navigator, Google Ads, Facebook Ads Manager, LinkedIn Ads, and Google Analytics. No in-house data or analytics platform visible in stack.