Informa Markets Tech Stack

Global B2B exhibitions platform operating 450+ events across multiple industries

Events Services London, England 1,001–5,000 employees Public Company

Informa Markets operates a portfolio of over 450 international trade shows and exhibitions spanning healthcare, construction, fashion, food, and hospitality sectors. The tech stack is sales- and marketing-operations focused (Salesforce, Eloqua, Tableau, Power BI) with heavy social-media and advertising integration (WeChat, TikTok, Meta, LinkedIn Ads), reflecting a geographically distributed, multi-channel go-to-market model. Hiring velocity is accelerating across sales (61 open roles) and marketing (46), concentrated in Asia-Pacific and North America, while internal projects target on-site re-booking systems and sponsorship-revenue optimization—suggesting a shift toward recurring customer engagement and margin expansion beyond one-time event transactions.

Tech Stack 42 technologies

Core StackSalesforce Google Analytics Python Tableau Power BI Google Ads LinkedIn Ads Meta Ads Canva WeChat Weibo Xiaohongshu Facebook Ads Manager Eloqua HTML SQL Microsoft Office Word Excel PowerPoint LinkedIn TikTok Ads Google Analytics 4 Outlook Meta X YouTube QlikView REST API TikTok+12 more

What Informa Markets Is Building

◆Challenges

Increasing event attendance
Customer satisfaction
Retaining lapsed customers
Optimizing marketing spend
Increasing sponsorship revenue
Seeking efficiency gains
Financial viability
Automating manual processes
Event profitability
Financial targets

▲Active Projects

On-site re-booking
Create packages and campaigns
Top global licensors report
Salesforce system development
Industry surveys for whitepapers
Develop pricing strategies and proposals
Retention campaigns
Integrated marketing campaigns for trade shows, products, and events
Smartcore
Event execution

Hiring Activity

Accelerating130 roles · 60 in 30d

Department

Sales

Marketing

Ops

Data

Product

Operations

Support

Seniority

Senior

Mid

Manager

Junior

Director

Lead

Notable leadership hires: Event Director

Company intelligence

Find more companies like Informa Markets by tech stack, pain points and active projects

Get started free

About Informa Markets

Informa Markets is the exhibitions division of Informa PLC, a publicly traded company headquartered in London. The business runs a global portfolio of over 450 industry-specific B2B events and digital content platforms, generating revenue from exhibitors, sponsors, attendees, and data-licensing customers across verticals including pharmaceuticals, infrastructure, fashion, and hospitality. The company operates across 17 countries with employees spread from the UK and Continental Europe to Asia-Pacific and the Americas. Core offerings include in-person exhibitions, digital content, and business-intelligence products that serve mid-market and enterprise industry players seeking trade, networking, and market insights.

HeadquartersLondon, England

Company Size1,001–5,000 employees

Hiring MarketsIndonesia, China, Malaysia, Thailand, Egypt, United States, United Kingdom, Taiwan

Frequently Asked Questions

What tech stack does Informa Markets use?

Salesforce, Eloqua, Tableau, Power BI, Google Analytics 4, and advertising platforms (Meta Ads, TikTok Ads, LinkedIn Ads, WeChat). Also Python, SQL, REST APIs for custom integration and reporting.

Where is Informa Markets headquartered?

London, England. The company operates as a division of Informa PLC, a public company with 1,001–5,000 employees globally across Asia-Pacific, EMEA, and the Americas.