Creator marketing agency scaling production and portfolio operations across geographies
inBeat operates a creator-focused marketing agency with a tech stack built almost entirely around project management (Airtable, Notion, ClickUp, Asana, Monday.com) and content tools (Meta, TikTok, YouTube, Adobe Creative Cloud). Active projects span creative strategy, casting workflows, and production throughput — but pain points reveal structural strain: bottleneck identification, cross-agency unification, and scaling capacity. The hiring surge (43 roles, 20 in the last month) concentrated in marketing and ops signals aggressive portfolio expansion.
Notable leadership hires: Finance Director, Head of Sales, Studio Production Head
inBeat is a performance-marketing agency specializing in creator content strategy and campaign execution. They work with brands across paid social platforms (Meta, TikTok, YouTube) and manage a distributed team across 14 countries. The business model centers on campaign planning, creator casting and collaboration, and production execution. Current initiatives focus on automating operational workflows (Zapier, Make, n8n), building repeatable creative testing systems, and increasing shoot throughput — all pointing toward a move from project-based to portfolio-level operations.
Airtable, Notion, ClickUp, Asana, and Monday.com. Zapier and Make handle workflow automation between these systems.
14 countries: Romania, South Africa, Argentina, United States, Ukraine, Canada, Mexico, Colombia, Serbia, Brazil, Poland, Netherlands, Peru, and Japan.
Other companies in the same industry, closest in size