Data-driven performance marketing for multi-location and franchise brands
Imaginuity is a Dallas performance-marketing firm built around AdScience®, a proprietary customer data platform that consolidates campaign and customer signals into a single source of truth. The tech stack reflects a traditional agency workflow—NetSuite, Sage, SAP, and Oracle for operations; Google Analytics 4, SEMrush, and Ahrefs for competitive and audience intelligence—paired with standard media and creative tools. The hiring velocity is accelerating with a focus on senior marketing and finance roles, suggesting either a scaling client base or internal investment in measurement and ROI accountability.
Imaginuity helps multi-location and franchise brands optimize marketing spend through data integration and analysis. Founded in 1997 and headquartered in Dallas, the firm operates as a performance-marketing consultancy with in-house capabilities across strategy, creative, media planning, search, social, and reputation management. The core offering—AdScience®—aims to unify customer and campaign data to improve decision-making at scale. Current workstreams center on RFP response, account planning, and sales-pipeline management, with noted internal friction around paid-media budget allocation and scaling investment against measurable results.
Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Google Ads, Meta, and HubSpot for analytics, search, and media execution. Backend systems include NetSuite, Sage, SAP, Oracle, and Dynamics 365.
Headquartered in Dallas, Texas. Founded in 1997 and currently operating with 51–200 employees.
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