iion Tech Stack

Gaming advertising platform connecting brands and publishers across APAC and EMEA

Advertising Services Sydney, NSW 51–200 employees Founded 2019 Privately Held

iion operates a unified gaming ad platform serving both supply (publishers) and demand (brands) across APAC and EMEA. The tech stack—SQL, Redshift, BigQuery, Looker, Tableau, plus programmatic layers (Prebid, PubMatic, Magnite, Adform, Google Ad Manager)—reveals a data-heavy, analytics-first infrastructure typical of ad-tech. Active hiring in data and operations, combined with open projects around DSP upgrades, header bidding, and yield optimization, signals scaling pressure on both the tech stack and operational workflows.

Tech Stack 15 technologies

Core StackLooker Tableau Power BI Redshift BigQuery Python SQL Prebid PubMatic Magnite Adform Google Ad Manager Google Sheets Excel

AdoptingDSP

What iion Is Building

◆Challenges

Scaling data infrastructure
Scaling marketplace operations
Ensuring compliance and scalability
Optimizing demand and supply integrations
Tag wrapper issues
Demand latency issues
Closing feature gaps
Achieving market parity
Optimizing bidder performance
Yield optimization

▲Active Projects

Programmatic deal implementation across pmp, pg, and auction packages
Onboarding data, audience, and measurement partners
Developing frameworks for brand activation
Deploy new iion product formats and header bidding configurations
Onboard new publishers
Improve internal workflows
Ssp delivery
Dsp upgrades
Marketplace yield optimization
Bid/margin optimization

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Data

Operations

Ops

Product

Sales

Seniority

Lead

Mid

Senior

Notable leadership hires: Head of BI

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About iion

iion is a gaming-focused advertising platform founded in 2019 and based in Sydney. The company operates two primary products: immersiion (for brand advertisers) and fusiion (for game publishers), providing access across in-game, around-game, and away-from-game placements. The core thesis is that gaming represents a distinct, high-engagement advertising channel—their positioning emphasizes attention metrics and viewability (98% claimed) relative to standard web advertising. The business model is typical of ad-tech: monetizing the spread between publisher inventory and advertiser demand via programmatic buying and selling, with PMP and private guaranteed deals alongside open auction inventory.

HeadquartersSydney, NSW

Company Size51–200 employees

Founded2019

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does iion use?

SQL, Redshift, BigQuery for data storage and warehousing; Looker, Tableau, Power BI for analytics; Prebid, PubMatic, Magnite, Adform, Google Ad Manager for programmatic advertising.

What is iion working on?

Programmatic deal implementation, new DSP integrations, header bidding configuration, publisher onboarding, brand activation frameworks, and yield optimization across supply and demand sides.