Groupe Ifop Tech Stack

Market research group spanning opinion polls, brand tracking, and social listening

Market Research Paris 51–200 employees Founded 1938 Privately Held

Groupe Ifop operates a multi-brand research portfolio (Sociovision, Occurrence, Deep Opinion, Brainvalue) across opinion studies, brand tracking, and social monitoring. The tech stack reveals a hybrid-maturity operation: legacy enterprise tools (Excel, PowerPoint, SQL Server, .NET) anchor reporting and client delivery, while Python, Django, Docker, and Kubernetes power newer data and AI workloads. Active hiring in research and data, combined with stated pain points around AI integration and junior analyst upskilling, signals a push to automate study production and embed intelligence into core offerings.

Tech Stack 19 technologies

Core Stack.NET React SQL Server Power Apps Python JavaScript jQuery PHP Django Celery Docker Kubernetes RAG Excel PowerPoint Word HTML CSS Django REST Framework

What Groupe Ifop Is Building

◆Challenges

Upskilling junior analysts
Managing social listening projects
Optimizing study production processes
Integrating ai features
Lack of international opinion research expertise
Optimisation pilotage communication
Conversion études recommandations opérationnelles
Extracting emerging signals
Understanding cultural shifts
Optimizing payroll processes

▲Active Projects

Études de notoriété et d'image
Tests de campagnes de communication
Social listening monitoring
Reputation crisis reporting
Adhoc and barometric studies
Internal application development for process optimization
Ai feature integration
Tests d’offres-services
Tests de communication & d’efficacité publicitaire
Tests de noms-logos

Hiring Activity

Steady15 roles · 6 in 30d

Department

Research

Data

Finance

Marketing

Engineering

Ops

Services

Seniority

Senior

Intern

Mid

Director

Junior

Manager

Notable leadership hires: Director of Studies

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About Groupe Ifop

Groupe Ifop is a Paris-based market research group founded in 1938 that conducts opinion polling, brand tracking, reputation monitoring, and qualitative research across Europe, the United States, and China. The organization serves corporate and public-sector clients seeking insight into consumer and citizen behavior through surveys, social listening, and ad-efficacy testing. The group operates multiple research brands and specializations, with roughly 100 employees distributed across research, data, engineering, and operations functions. Current focus areas include process automation, social listening scale, and the integration of AI-driven signal extraction into study workflows.

HeadquartersParis

Company Size51–200 employees

Founded1938

Hiring MarketsFrance, Belgium, United States

Frequently Asked Questions

What is Groupe Ifop's tech stack?

Excel, PowerPoint, Word, SQL Server, .NET for legacy operations; Python, Django, Kubernetes, Docker, React, JavaScript for newer applications. RAG (retrieval-augmented generation) also in use, indicating AI feature development.

What services does Groupe Ifop offer?

Opinion polling, brand awareness and image studies, ad campaign testing, social listening and reputation monitoring, communication effectiveness testing, logo and name testing, and ad-hoc barometric studies.