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ID\TBWA Tech Stack

Growth agency combining data, creative, and performance marketing

Advertising Services São Paulo, São Paulo 201–500 employees Founded 2007 Public Company

ID\TBWA is a São Paulo-based growth agency blending performance marketing, creative services, and data infrastructure. The tech stack reveals a traditional media-buying operation (Meta, Google, TikTok, DV360) layered with analytics (BigQuery, Looker Studio) and CRM tools (Salesforce, HubSpot), but internal pain points around data governance and pipeline automation suggest the agency is working to scale its own data operations faster than tooling can support. Hiring velocity is accelerating with 13 roles posted in the last 30 days, concentrated in marketing and design.

Tech Stack 24 technologies

Core StackGoogle Ads Google Analytics Meta Ads Firebase BigQuery LinkedIn Ads Adobe Illustrator Salesforce HubSpot Mailchimp WordPress Meta TikTok PowerPoint SuccessFactors Looker Studio Excel Google Sheets SQL DV360 Supermetrics TikTok Ads Photoshop InDesign

What ID\TBWA Is Building

◆Challenges

Ensuring campaigns reach right audience
Optimizing creative formats
Desenvolvimento de lideranças
Engajamento
Cultura organizacional
Data governance
Scalable data extraction
Automation of data pipelines
Reaching target audience on time
Expanding new marketing solutions internally

▲Active Projects

Treinamento & desenvolvimento de lideranças
Eventos internos e engajamento
Calendário de engajamento, saúde e bem-estar
Data measurement and automation processes
Ai-driven performance optimization
Inbound marketing delivery
New marketing solutions for client

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Marketing

Design

Data

Seniority

Manager

Senior

Junior

Mid

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About ID\TBWA

ID\TBWA operates as a growth agency for brand marketing, combining performance advertising, creative production, and data-driven strategy. The company serves brands across Latin America, executing campaigns across Meta, Google, TikTok, and programmatic channels while managing client analytics through BigQuery and Looker Studio. Internally, the agency is scaling leadership development and team engagement alongside new data measurement and automation initiatives, signaling a shift toward in-house analytics and AI-driven optimization. The organization spans 201–500 employees based in Brazil and is publicly traded.

HeadquartersSão Paulo, São Paulo

Company Size201–500 employees

Founded2007

Hiring MarketsBrazil

Frequently Asked Questions

What marketing platforms does ID\TBWA use?

Meta, Google Ads, TikTok, LinkedIn Ads, DV360, and Supermetrics for campaign execution and analytics. Analytics layer runs on Google Analytics, Looker Studio, and BigQuery.

What is ID\TBWA working on internally?

Leadership development, team engagement programs, AI-driven performance optimization, data measurement automation, and new inbound marketing solutions. Data governance and scalable extraction are identified pain points.