i-Run Tech Stack

French running and outdoor retail leader with expanding European footprint

Spectator Sports Balma, Occitanie 201–500 employees Founded 2007 Self-Owned

i-Run is a specialist running and outdoor equipment retailer headquartered near Toulouse, founded in 2007 and now operating 201–500 employees across France and Spain. The company's tech stack is infrastructure-focused (Linux, Ansible, Docker, Prometheus, Grafana, MySQL, PostgreSQL, MongoDB, Nginx, HAProxy, Varnish) — typical of a retail operation managing inventory, ecommerce, and store systems at scale. Current hiring momentum (16 active roles, 8 posted last month, accelerating velocity) is heavily weighted toward sales (10 roles) and marketing (3), with only 1 engineering hire, signaling a growth-stage business scaling retail operations and brand presence rather than platform development.

Tech Stack 21 technologies

Core StackLinux Ansible Python Docker Prometheus Grafana MySQL MariaDB PostgreSQL MongoDB Nginx Bash Proxmox Alertmanager OPNsense Juniper Ubiquiti UniFi Apache HAProxy Varnish

What i-Run Is Building

◆Challenges

Optimizing store performance
Expanding into italy market
Financial management for growth
Optimizing intercompany cash flows
Ensuring internal control compliance
Localizing product content
Improving store performance
Opening new concept store

▲Active Projects

Future infrastructure prototyping
Concept store opening in dijon
Implementing action plans to optimize store performance
Marketing event organization with brands and ambassadors
Store performance improvement plans
Localization of product catalog
Seo optimization for italian site
Translate product listings to german
Write and integrate content for german site
Merchandising and event coordination

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales

Marketing

Finance

Engineering

Seniority

Junior

Mid

Manager

Senior

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About i-Run

i-Run specializes in running, trail, fitness, and outdoor equipment retail, selling online and through physical stores. Founded by running enthusiasts in Toulouse, the company positions itself as the leading French merchant for performance gear, combining product range with community partnerships and athlete ambassadorships. The operating footprint spans France and Spain, with active expansion efforts into Italy and Germany (evidenced by ongoing localization of product catalogs and SEO work). The company is self-owned and privately held, with current focus on store network optimization, concept store development, and scaling ecommerce across new markets.

HeadquartersBalma, Occitanie

Company Size201–500 employees

Founded2007

Hiring MarketsFrance, Spain

Frequently Asked Questions

What tech stack does i-Run use?

i-Run runs on Linux, Docker, and Ansible for infrastructure; MySQL, MariaDB, PostgreSQL, and MongoDB for data; and Nginx, Apache, HAProxy, and Varnish for web serving. Monitoring is handled via Prometheus, Alertmanager, and Grafana. Network infrastructure includes Juniper and Ubiquiti UniFi.

What is i-Run working on?

Current projects include opening a concept store in Dijon, optimizing store and ecommerce performance, localizing product catalogs and content into Italian and German, expanding marketing partnerships with brands and ambassadors, and prototyping future infrastructure improvements.