Canadian agency collective specializing in advertising, creative, and media strategy
Humanise Collective is a network of seven independent Canadian agencies operating under shared ownership, spanning full-service advertising, brand strategy, media buying, experience design, and content production. The tech stack reveals a media-operations focus: MediaOcean, DV360, Google Campaign Manager 360, and Facebook/LinkedIn Ads Manager handle campaign execution, while NetSuite and Excel power financial workflows. Hiring is heavily skewed toward marketing and finance roles with senior-level emphasis, and active projects cluster around media compliance, billing accuracy, and campaign optimization—suggesting operational friction around cost accountability and third-party cookie deprecation.
Notable leadership hires: Lead d’affaires numériques, Performance Media Director
Humanise Collective operates as a B Corp–certified holding company for seven specialized agencies headquartered in Montréal. The portfolio covers full-service advertising (Bleublancrouge), brand and design strategy (The Garden, BrandBourg), programmatic and analytics media (Glassroom), experience design (GSM), strategic planning (L'Institut Idée), and content production (Fieldtrip). The 201–500 employee range spans creative, media, analytics, and business development roles. Client work spans branding, content, digital transformation, and performance media optimization across Canadian and North American markets.
DV360, Google Campaign Manager 360, Facebook Ads Manager, LinkedIn Ads, and Search Ads 360, alongside MediaOcean for media planning and operations.
Media compliance, billing cycle optimization, campaign reach optimization, and business intelligence integration—reflecting operational focus on cost control and cookie-less targeting strategies.
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