Hudl Tech Stack

Video analysis and operations platform for sports teams and coaches

Software Development Lincoln, NE 1,001–5,000 employees Founded 2006 Privately Held

Hudl operates a multi-faceted sports tech stack spanning smart cameras (using embedded C/C++, FreeRTOS, and wireless protocols), cloud video processing (Node.js, React, MongoDB, Elasticsearch on AWS), and analytics layers (Looker, Kafka, Redshift). The company is actively re-architecting toward edge ML deployment and modular firmware—a shift visible in both their tech adoption (Rust) and project backlog (edge infrastructure, granular firmware delivery, model deployment to devices). Sales and engineering hiring are nearly balanced, with a meaningful number of customer support roles, suggesting a land-and-expand motion in the mid-market sports vertical.

Tech Stack 72 technologies

Core StackC# Node.js React TypeScript MongoDB Elasticsearch AWS GraphQL Salesforce Linux Slack Looker Salesloft HubSpot Kafka PostgreSQL Redshift Python Playwright SQL FreeRTOS C/C++ UART I2C PCIe Bluetooth Wi-Fi Outreach Vimeo Clojure+40 more

AdoptingRust

What Hudl Is Building

◆Challenges

Moving from monolithic firmware to granular delivery
Improving product quality
Maximizing roi
Model drift monitoring
Re-architecting model deployment to edge devices
Improving delivery efficiency
Deploying ml models to edge devices
Expanding mid market customers
Boosting quality and speeding up delivery
Scaling edge deployment pipelines

▲Active Projects

Shadow mode infrastructure
Dynamic granular update system
Custom solutions for performance workflows
Rapid prototypes for elite product roadmap
New initiative for elite north american sports teams
Global football metrics product
Customer onboarding
Edge infrastructure build
Mobile applications designed to manage and control the hudl smart camera systems
Drive net-new revenue core sports mid market

Hiring Activity

Accelerating130 roles · 65 in 30d

Department

Engineering

Sales

Support

Product

Marketing

Ops

Finance

Data

Seniority

Mid

Senior

Manager

Intern

Junior

Lead

Director

Staff

Notable leadership hires: Sales Director, Key Account Director

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About Hudl

Hudl serves coaches, athletes, and sports administrators globally with video capture, analysis, and operations software. The platform spans three layers: hardware (smart cameras and wearables), film review and recruiting tools (powered by video + analytics), and fan engagement surfaces (livestreaming, ticketing, athlete highlights). The company operates across multiple sport verticals and organizational levels, from youth through elite teams. Recent project focus includes expansion into mid-market segments, custom performance workflows, and mobile control systems for their camera hardware. With 1,001–5,000 employees, Hudl maintains distributed hiring across nine countries, anchored in Lincoln, Nebraska.

HeadquartersLincoln, NE

Company Size1,001–5,000 employees

Founded2006

Hiring MarketsUnited Kingdom, United States, Italy, Netherlands, Spain, Australia, Japan, Brazil

Frequently Asked Questions

What tech stack does Hudl use?

Hudl runs C#, Node.js, and React on AWS with MongoDB and PostgreSQL as primary databases, Elasticsearch for search, and Redshift for analytics. Embedded systems use C/C++, FreeRTOS, and wireless protocols (Bluetooth, Wi-Fi). The company is adopting Rust and uses Salesforce, HubSpot, Looker, and Kafka in its operational layer.

Where is Hudl headquartered?

Hudl is headquartered in Lincoln, Nebraska. The company was founded in 2006 and is privately held with 1,001–5,000 employees. It maintains hiring and operations across nine countries, including the UK, Italy, Netherlands, Spain, Australia, Japan, Brazil, and Canada.