Multi-brand automotive retailer with 30+ dealerships across Spain
HR Motor operates a network of 30+ multi-brand dealerships across Spain with 400+ employees and 4,000 vehicles in stock. The company has digitized its core sales funnel—enabling online vehicle purchase and home delivery—while maintaining physical showroom presence. Stack is Salesforce-native (Sales Cloud, Service Cloud, Apex, Lightning), and active hiring is sales-heavy (11 open roles) alongside a new call center launch, indicating operational scaling in customer-facing functions.
Notable leadership hires: Assistant Director
HR Motor is a Spanish automotive retailer founded in 1999, headquartered in Burlada, Navarra. The company operates 30+ multi-brand dealerships across Spain, holds 4,000 vehicles in inventory, and has sold over 100,000 vehicles to date. Core operations span retail vehicle sales and purchase, car leasing, and online ordering with home delivery. The company employs 400+ staff and is currently expanding its call center infrastructure and store network.
Salesforce (Sales Cloud, Service Cloud), Apex, Lightning Web Components, SOQL, JavaScript, REST, and SOAP APIs power core systems.
Burlada, Navarra, Spain. The company also hires in Argentina and operates 30+ dealerships across Spain.
Other companies in the same industry, closest in size