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Houston Chronicle Tech Stack
Regional news publisher scaling digital ad products and audience engagement
Houston Chronicle operates a regional news platform with a tech stack spanning web development (React, Node.js, GraphQL, PostgreSQL), data visualization (D3.js, MapLibre, QGIS), and programmatic advertising infrastructure (The Trade Desk, DV360, Magnite). The hiring mix—weighted toward marketing and sales roles with director-level placement—reflects an acceleration toward revenue growth, while internal pain points around programmatic yield, ad product design, and audience engagement suggest the publisher is building custom solutions rather than relying on off-the-shelf platforms.
Tech Stack 27 technologies
Core StackCanva The Trade Desk JavaScript Python React Svelte Salesforce TypeScript PostgreSQL Node.js GraphQL Microsoft Office PowerPoint Facebook Ads Manager Meta Instagram LinkedIn Twitter DV360 Magnite HTML CSS D3.js R QGIS MapLibre
What Houston Chronicle Is Building
◆Challenges
- Increasing programmatic revenue
- Securing revenue-generating partnerships
- Aligning partnerships with organizational priorities
- Increasing digital audience engagement
- Increasing o&o digital advertising revenue
- Launching new high-performing solutions
- Balancing revenue impact and operational feasibility
- Campaign accuracy
- Scalable ad product design
- Data-informed ad product development
▲Active Projects
- Unique programming for texas media sales
- Puzzmo platform development
- Pmp and pg campaign management
- Rfp response support
- Innovation pilot projects
- Multi-year campaigns
- Newsroom trainings to further data literacy
- Custom audience strategy development
- Developing recurring programs
- Experimenting with new formats
Hiring Activity
15 roles · 15 in 30d
Department
Seniority
Notable leadership hires: Ad Product Director
Company intelligence
