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HOLZRICHTER Berlin Tech Stack

Direct-to-consumer leather goods brand scaling e-commerce operations

Technology, Information and Internet Berlin 11–50 employees Public Company

HOLZRICHTER Berlin is a German leather accessories brand (founded 2015) operating across e-commerce, physical retail in Berlin and Braunschweig, and now expanding into multi-channel sales. The tech stack reveals a lean, automation-first operation: Canva + CapCut for content, Asana + Slack for coordination, and heavy use of n8n + Zapier + Make for workflow automation — indicating the team is solving operational and marketing-scale problems programmatically rather than hiring headcount. The hiring mix (marketing-heavy, 6 of 12 roles) and active projects (multi-channel campaigns, shop performance, cost optimization) confirm a growth phase focused on conversion and channel efficiency.

Tech Stack 10 technologies

Core StackCanva AWS Asana Slack n8n Zapier Make CapCut Meta Visual Studio Code

What HOLZRICHTER Berlin Is Building

Challenges

  • Improving conversion rate
  • Monitoring customer journey
  • Reducing cost of delivery
  • Improving efficiency in procurement
  • Improving shop performance
  • Optimizing accounting processes
  • Ensuring compliance and quality
  • Performance resonance in meta
  • Testing logic optimization
  • Reducing returns and inventory inefficiencies

Active Projects

  • Performance reporting
  • Shop performance improvement
  • Multi-channel campaigns
  • Digital content optimization
  • Automating operational processes with ai and low/no-code solutions
  • Optimizing core systems
  • Marketplace listings setup
  • Content projects
  • Shop performance optimization
  • Social paid performance concepts

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing
6
Ops
3
Design
1
Finance
1
Product
1

Seniority

Mid
5
Intern
3
Manager
2
Senior
2

Notable leadership hires: Art Director

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About HOLZRICHTER Berlin

HOLZRICHTER Berlin manufactures and sells leather goods inspired by 20th-century craftsmanship, using vegetable-tanned natural leather produced without harmful chemicals. The company operates offices in Berlin and Braunschweig, serving customers primarily through direct e-commerce channels. The brand emphasizes handmade quality and sustainable material sourcing. With 11–50 employees, the team is actively expanding across marketing, operations, and product to scale sales and improve shop performance. Current priorities include reducing delivery costs, improving conversion rates, optimizing marketplace presence, and automating back-office processes.

HeadquartersBerlin
Company Size11–50 employees
Hiring MarketsGermany

Frequently Asked Questions

What tech stack does HOLZRICHTER Berlin use?

AWS, Asana, Slack, Canva, CapCut, n8n, Zapier, and Make. The heavy use of n8n, Zapier, and Make signals reliance on no-code automation for operational workflows.

Where is HOLZRICHTER Berlin headquartered?

Berlin, Germany. The company also maintains an office in Braunschweig and operates across German and broader European markets via e-commerce.

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