Direct-to-consumer leather goods brand scaling e-commerce operations
HOLZRICHTER Berlin is a German leather accessories brand (founded 2015) operating across e-commerce, physical retail in Berlin and Braunschweig, and now expanding into multi-channel sales. The tech stack reveals a lean, automation-first operation: Canva + CapCut for content, Asana + Slack for coordination, and heavy use of n8n + Zapier + Make for workflow automation — indicating the team is solving operational and marketing-scale problems programmatically rather than hiring headcount. The hiring mix (marketing-heavy, 6 of 12 roles) and active projects (multi-channel campaigns, shop performance, cost optimization) confirm a growth phase focused on conversion and channel efficiency.
Notable leadership hires: Art Director
HOLZRICHTER Berlin manufactures and sells leather goods inspired by 20th-century craftsmanship, using vegetable-tanned natural leather produced without harmful chemicals. The company operates offices in Berlin and Braunschweig, serving customers primarily through direct e-commerce channels. The brand emphasizes handmade quality and sustainable material sourcing. With 11–50 employees, the team is actively expanding across marketing, operations, and product to scale sales and improve shop performance. Current priorities include reducing delivery costs, improving conversion rates, optimizing marketplace presence, and automating back-office processes.
AWS, Asana, Slack, Canva, CapCut, n8n, Zapier, and Make. The heavy use of n8n, Zapier, and Make signals reliance on no-code automation for operational workflows.
Berlin, Germany. The company also maintains an office in Braunschweig and operates across German and broader European markets via e-commerce.
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