Germany's largest online wood products retailer with 16,000+ SKUs
Holzprofi24 operates a multi-channel e-commerce platform for wood and garden products across Germany, built on Shopware, Vue/Nuxt, and a polyglot backend (PHP, Python, MySQL, MariaDB, Redis, Elasticsearch). The tech stack and project pipeline signal a company shifting from monolithic systems toward microservices and AI—they're actively building Shopware plugins, frontend modernization, and AI-powered product enrichment—while grappling with performance and data automation bottlenecks that suggest rapid growth outpacing tooling maturity. Hiring is heavily weighted toward logistics (9 roles) and engineering (7 roles), indicating operational scaling pressure across fulfillment and platform infrastructure.
Holzprofi24 is an online specialty retailer focused on wood products and garden solutions, serving both private and commercial customers across Germany. The company stocks over 16,000 products across categories including garden structures, saunas, decking, flooring, and play equipment, positioning itself as one of Germany's largest online timber merchants. Founded in 2004, the company operates from Offenbach am Main with 201–500 employees and operates inventory and sales across multiple channels including its own site, Amazon, and eBay. The business is organized around e-commerce fulfillment (logistics-heavy operations), platform engineering (Shopware-based), and product data management.
Shopware (e-commerce platform), Vue.js and Nuxt (frontend), PHP and Python (backend), MySQL/MariaDB and SQL Server (databases), Elasticsearch (search), RabbitMQ (message queue), and Docker/Kubernetes for orchestration. They also use Dynamics 365 Business Central for ERP.
Yes. The company has 7 active engineering roles (as of the dataset), split across junior, mid, senior, and lead levels, focused on Shopware plugins, frontend modernization, and microservices development. All roles are based in Germany.
Current projects include Shopware plugin and marketplace setup development, Vue/Nuxt frontend optimization, AI-based product enrichment prototypes, ERP modernization for procurement and logistics, and automation tooling for product data workflows—reflecting a shift toward AI-assisted catalog management and system scalability.
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