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Holzkern - Eine Marke der Time for Nature GmbH Tech Stack

Direct-to-consumer wood and stone watches with scaled performance marketing

Retail Apparel and Fashion Wien, Wien 51–200 employees Founded 2016 Privately Held

Holzkern sells handcrafted wood and stone watches via D2C channels, with a tech stack built around Shopify, Magento, Klaviyo, and analytics tools. The hiring mix—heavy in marketing (6 roles) and sales (4 roles)—reflects a company scaling 8-figure ad spend and building conversion optimization infrastructure. Active projects span CRO across product and checkout, performance marketing structure, and campaign automation, signaling a shift from awareness-stage marketing toward measurable funnel efficiency.

Tech Stack 11 technologies

Core StackAdobe Photoshop Klaviyo Shopify Magento Freshdesk Google Analytics 4 Adobe Lightroom Brevo DATEV Odoo Google Sheets

What Holzkern - Eine Marke der Time for Nature GmbH Is Building

◆Challenges

Scaling accounting processes
Scaling 8-figure ad spend profitably
Balancing growth and margin
Reducing manual load
Improving conversion rates
Reducing drop-offs
Resolving challenges during sampling and production
Optimizing end-to-end customer journey
Improving core crm kpis
Improving accounting process efficiency

▲Active Projects

Cro roadmap across landing pages, pdps, plps, and checkout
Build scalable performance marketing structure
Automation integration
Advanced data triangulation
Campaign launch support from conversion & ux perspective
Develop new watch collections
Translate trend insights into product briefs
New store opening
Strategies and target setting
Campaign and launch setups conversion ux

Hiring Activity

Decelerating15 roles · 3 in 30d

Department

Marketing

6

Sales

4

Finance

3

Design

1

Product

1

Support

1

Seniority

Senior

7

Junior

4

Lead

2

Mid

2

Manager

1

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About Holzkern - Eine Marke der Time for Nature GmbH

Holzkern, founded in 2016, manufactures and sells wood and stone timepieces and jewelry through direct-to-consumer and retail channels. Headquartered in Vienna, the company operates across Austria and Germany with a 51–200-person team. The product line centers on customizable watches positioned as lifestyle accessories paired with a community narrative around mindful time use. Distribution runs through owned e-commerce (Shopify, Magento), partner integrations, and physical retail expansion.

HeadquartersWien, Wien

Company Size51–200 employees

Founded2016

Hiring MarketsAustria, Germany

Frequently Asked Questions

What ecommerce platforms does Holzkern use?

Holzkern operates on Shopify and Magento, supported by Klaviyo for email marketing, Brevo for campaign automation, and Google Analytics 4 for tracking.

Is Holzkern hiring marketing roles?

Yes. Marketing represents 6 of 16 active roles (posted across multiple seniority levels). Hiring is concentrated in Austria and Germany.

What are Holzkern's main business challenges?

Key pain points include scaling ad spend profitably at 8-figure levels, improving conversion rates and reducing checkout drop-off, optimizing the customer journey, and automating accounting processes.