Holz-Richter GmbH Tech Stack

German timber and flooring distributor scaling e-commerce with omnichannel integration

Building Materials Lindlar, NRW 201–500 employees Founded 1959 Public Company

Holz-Richter operates one of Germany's largest timber centers with a 65-year physical footprint (6,000 m² showroom, 60,000 m² warehouse), now aggressively digitizing via their casando.de e-commerce platform. The hiring velocity is accelerating—17 roles posted in the last 30 days—but the composition reveals a sales and marketing-driven scaling effort rather than engineering buildout: 11 marketing, 8 sales, 6 logistics hires against only 2 engineering roles. The tech stack (Java/Spring Boot, Angular, Plentymarkets for ERP) supports a mature omnichannel operation, but pain points center on measurement gaps—tracking, reporting, conversion optimization—suggesting their analytics infrastructure has not kept pace with online growth ambitions.

Tech Stack 39 technologies

Core StackGoogle Ads AWS Meta Ads Figma Google Analytics Java Hibernate C# .NET Angular TypeScript GraphQL Bing Ads eBay Plentymarkets Google Tag Manager Google Analytics 4 Looker Studio Microsoft Office Excel HTML CSS LinkedIn Spring Boot ASP.NET Core Entity Framework Photoshop REST OIDC Keycloak+9 more

What Holz-Richter GmbH Is Building

◆Challenges

Expanding online success
Scaling local success digitally
Grow online sales
Improving tracking and reporting
Making e-commerce performance measurable
Identifying trends and weaknesses
Improving product content quality
Omnichannel integration
Improving conversion rates
Optimizing checkout flow

▲Active Projects

Content creation for online shop and marketplaces
Google ads campaign management
Tracking and reporting development
Trend analysis and optimization recommendation
Campaign analysis and optimization
Google ads campaign support
Online faq and chat optimization
Omnichannel integration across e-commerce channels
Digitalizing product assortment
Optimizing online faqs and chat functions

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Marketing

Sales

Logistics

Product

Engineering

Design

Seniority

Intern

Mid

Manager

Senior

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About Holz-Richter GmbH

Holz-Richter GmbH is a public timber and building-materials distributor based in Lindlar, North Rhine-Westphalia. Founded in 1959 as a small lumber shop, it has grown into a national distributor serving contractors, industrial buyers, and retail customers across flooring, doors, fencing, decking, and garden wood products. The company maintains vast physical inventory (over 1 million square meters of flooring stock, 50,000 interior doors, 400,000 linear meters of fencing) across warehousing and exhibition space. Since 2004, Holz-Richter has operated casando.de, now one of Germany's largest online home and garden retail platforms, alongside its B2B timber sales channel. The organization employs 201–500 people and runs apprenticeship programs across eight trade disciplines.

HeadquartersLindlar, NRW

Company Size201–500 employees

Founded1959

Hiring MarketsGermany

Frequently Asked Questions

What is Holz-Richter's tech stack?

Java, Spring Boot, Hibernate, C#, .NET, ASP.NET Core, Angular, TypeScript, GraphQL, REST, and Keycloak for auth. E-commerce runs on Plentymarkets ERP. Analytics stack includes Google Analytics 4, Looker Studio, and custom tracking development.

What is Holz-Richter working on?

Content digitization, Google Ads campaign optimization, omnichannel integration across marketplaces, and e-commerce performance tracking. Current priorities include FAQ/chat automation, conversion-rate improvement, and making online sales measurable through better analytics and reporting.