Holtzbrinck Tech Stack

Global publishing and education conglomerate with 14,000+ employees across content, science, and learning

Technology, Information and Media Stuttgart 10,001+ employees Privately Held

Holtzbrinck is a diversified media and publishing group operating across trade publishing, academic journals, educational platforms, and journalism. The tech stack reveals a heavy SAP footprint (S/4HANA, BTP, Fiori, OneStream) paired with marketing automation and analytics tools (Mailchimp, Looker, Google Analytics, Canva) — a profile typical of large conglomerates managing complex supply chains and distributed publishing workflows. Active adoption of SAP RISE and BTP components, combined with projects around cloud migration and platform stability, indicates a multi-year infrastructure modernization effort; hiring velocity is decelerating, suggesting the workforce is stabilizing post-expansion or restructuring.

Tech Stack 45 technologies

Core StackWordPress Mailchimp SAP S/4HANA ABAP Looker Canva Adobe Premiere Pro Salesforce SAP Google Ads Google Analytics AWS HTML OData SAP Fiori SAP Activate Photoshop YouTube Amazon Ads LinkedIn Instagram Excel OneStream Microsoft Office Meta Business Suite Google Analytics 4 Amazon Advertising Meta TikTok Google+11 more

AdoptingRISE with SAP SAP BTP SAP Integration Suite Expanse TikTok OneStream

What Holtzbrinck Is Building

◆Challenges

Cloud migration to rise
Stability and scalability of sap platform
Weiterentwicklung der konzernweiten controlling-prozesse
Integration neuer technologien
Optimizing insurance risk management software
Pi/po replacement
Digital hr workflow optimization
Process and document structure optimization
Replacing low performers
Optimizing roas

▲Active Projects

Social media strategy development
Online marketing campaign implementation
Program planning
Pi/po replacement
Introduction of new btp components
Iclicker site license expansion
Expanse product rollout
Invoke partnership development
Prototype new formats
Create visual-first storytelling

Hiring Activity

Decelerating40 roles · 10 in 30d

Department

Marketing

Finance

Sales

Product

Publishing

Executive

Ops

Seniority

Intern

Mid

Senior

Lead

Manager

Junior

Director

Staff

Notable leadership hires: Program Director

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About Holtzbrinck

Holtzbrinck is a privately held conglomerate headquartered in Stuttgart with operations across Germany and the United States. The group operates through diversified subsidiaries spanning academic and professional publishing (Springer Nature, Digital Science), trade book publishing (St. Martin's Press, Tor/Forge, S. Fischer, Rowohlt), educational technology (Macmillan Learning, iClicker), and journalism (DIE ZEIT). The organization combines content creation and editorial operations with enterprise software systems (SAP, Salesforce) and digital marketing infrastructure. With over 10,000 employees, Holtzbrinck's scale reflects the complexity of coordinating publishing supply chains, author royalties, subscription management, and multi-channel distribution across print and digital channels.

HeadquartersStuttgart

Company Size10,001+ employees

Hiring MarketsGermany, United States

Frequently Asked Questions

What tech stack does Holtzbrinck use?

Core enterprise systems include SAP S/4HANA, SAP BTP, Salesforce, and OneStream. Marketing and analytics tools include Mailchimp, Looker, Google Analytics 4, and Canva. Currently adopting SAP RISE, SAP Integration Suite, and Expanse for expanded capabilities.

What is Holtzbrinck working on?

Key projects include cloud migration to SAP RISE, expansion of iClicker site licenses, Expanse product rollout, development of social media strategy, and prototyping new content formats. Teams are also addressing SAP platform stability and scaling challenges.