German agency collective offering campaign, digital, and corporate communications services
Hirschen Group operates as a federation of specialized communication and consulting agencies across Germany, Belgium, and Austria, anchored by over 800 employees advising 300+ mid-market and enterprise clients. The tech stack reflects a creative-services backbone—Adobe Creative Cloud, social platforms (TikTok, Instagram, YouTube), and AI-assisted design tools (Midjourney, Adobe Firefly, Flux, Sora)—with project-management infrastructure (Asana, Scrum, PRINCE2). Hiring concentration in marketing and design roles against stated pain points around resource shortage and campaign performance suggests ongoing capacity pressure in execution-heavy service delivery.
Notable leadership hires: Head of Social Media, Art Director Social Media, Art Director
Hirschen Group is a publicly traded German agency holding company that combines multiple independent communication and consulting brands under one platform. The collective includes Zum goldenen Hirschen (campaigns), ressourcenmangel (digital channels), 365 Sherpas (corporate affairs), health angels (healthcare comms), and five other specialized units. They serve clients across media retail, FMCG, automotive, financial services, and public sectors from offices in Hamburg, Berlin, Cologne, Munich, Dresden, Düsseldorf, Stuttgart, Vienna, and Brussels. Core service areas span brand strategy, public relations, digital transformation, influencer marketing, employer branding, and policy advice.
Primary tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Analytics), social platforms (TikTok, Instagram, YouTube, LinkedIn, Pinterest), AI design generators (Midjourney, Adobe Firefly, Flux, Sora), and project management (Asana, Scrum, PRINCE2).
Social media campaigns, integrated campaigns, influencer partnerships, data-driven portals, LinkedIn campaign development, trend and cultural research, and custom digital applications for 300+ clients including Media Markt, OBI, McKinsey, and Airbus.
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