Hindawi Foundation Tech Stack

Nonprofit platform providing free children's books globally via mobile app and web

Book and Periodical Publishing Windsor, England 51–200 employees Founded 2008 Nonprofit

Hindawi Foundation operates Booktime, a free reading platform for children under 12 launched in 2024 and now available in multiple languages. The tech stack—React, Next.js, Azure, AWS, SQL Server, PostgreSQL—supports a mobile-first product, while the hiring and project mix reveal a scaling operation: active projects span user acquisition funnels, performance marketing automation, and tracking infrastructure, with two-thirds of open roles senior-level. Current pain points center on fund-raising and converting user acquisition into sustained reading engagement, the core mission challenge for a nonprofit.

Tech Stack 22 technologies

Core StackAdobe Illustrator Adobe Photoshop C# ASP.NET SQL Server PostgreSQL React Next.js AWS Docker Google Ads .NET AppsFlyer Azure Git Meta Microsoft Office Word NET Core Photoshop InDesign Meta Ads Manager

What Hindawi Foundation Is Building

◆Challenges

Raising funds to expand booktime's reach
Scaling user acquisition
Optimizing user quality
Scaling app installs
Increasing reading time

▲Active Projects

Children's book illustration
Expanding booktime's reach
Tracking infrastructure enhancement
Multichannel campaign management
Automation of bidding and reporting
Booktime platform
Booktime digital and print materials
User acquisition and engagement strategy for booktime
Performance marketing strategy to scale app installs and web signups
Optimization of user acquisition funnels and journeys

Hiring Activity

Steady10 roles · 4 in 30d

Department

Design

Engineering

Marketing

Editorial

Fundraising

Seniority

Senior

Lead

Mid

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About Hindawi Foundation

Hindawi Foundation is a UK-registered nonprofit founded in 2008 with a mission to promote education, culture, and reading across diverse communities and languages. Booktime is its flagship initiative, launched in 2024, delivering free access to a library of illustrated children's books globally via iOS and Android apps and web browsers. The organization operates from Windsor, England, with a lean team of 51–200 employees split across design, engineering, marketing, editorial, and fundraising. Revenue depends on grants and donations rather than user fees, with current hiring focus on senior design and engineering roles to support platform scaling and content expansion.

HeadquartersWindsor, England

Company Size51–200 employees

Founded2008

Hiring MarketsEgypt, United Kingdom

Frequently Asked Questions

What is Hindawi Foundation's Booktime app?

Booktime is a free reading platform launched in 2024 for children aged 12 and below, available globally in multiple languages via mobile app and web. It provides free access to illustrated children's books with the aim of building reading habits and lifelong learning.

What tech stack does Hindawi Foundation use?

The platform is built on React and Next.js for frontend, backed by ASP.NET and C# on Azure and AWS infrastructure, with PostgreSQL and SQL Server for data. Adobe Illustrator, Photoshop, and InDesign support content creation; Google Ads and Meta Ads Manager handle performance marketing.