Conversational AI platform for hotel guest communication and direct bookings
HiJiffy operates a guest communication platform built on Vue, Laravel, PHP, and MongoDB, powering conversational AI interactions across 2,300+ hotels in 60+ countries. The company is actively scaling a subscription management system and metrics dashboards while managing internal pain points around invoicing and payment reconciliation—suggesting operational friction as the business grows. Marketing hiring (4 open roles) outpaces engineering (3), indicating a sales-led expansion phase despite the technical product focus.
HiJiffy builds a conversational AI platform designed for hotels and hospitality operators to automate guest communications, handle direct booking inquiries, and drive upselling. The core product, powered by an in-house AI system called Aplysia, handles natural language processing and sentiment analysis across over 130 languages. Deployed at 2,300+ hotels globally, the platform achieves reported automation rates of 87% on guest queries and a 5% direct booking conversion rate via chat. The company is headquartered in Lisbon and employs 11–50 people, with current hiring focused on marketing and engineering roles in Portugal and France.
HiJiffy's platform is built on Vue, Laravel, PHP, MongoDB, MySQL, Redis, and Elasticsearch, with project management via Jira and Git-based version control.
As of 2025, over 2,300 hotels in more than 60 countries use HiJiffy's platform to manage guest communications and optimize direct booking operations.
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