Herold Tech Stack

Digital marketing services platform for SMBs across Europe

Advertising Services Vienna 51–200 employees Founded 1919 Privately Held

Herold operates a digital marketing services business serving SMBs across 15 countries, anchored in Austria since 1919 and now part of group.one. The tech stack is built on Google and Meta advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, YouTube Ads) with analytics via Google Analytics, Looker Studio, and Hotjar—a configuration that reveals a services-delivery model rather than a platform play. Current project focus spans A/B testing, checkout optimization, and paid media campaign tuning, while pain points center on process adaptation and scaling content production, indicating internal operations maturity lag behind customer demand.

Tech Stack 17 technologies

Core StackGoogle Analytics Optimizely JavaScript Google Ads LinkedIn Ads Canva Google Tag Manager Hotjar HTML CSS Bing Ads Meta Ads Manager TikTok Ads YouTube Ads Looker Studio Meta Instagram

What Herold Is Building

◆Challenges

Adapting processes and systems
Managing large customer base
Increasing conversion rates
Reducing churn
Optimizing digital marketing performance
Scaling content production
Optimizing workflows

▲Active Projects

Process and system adaptation
Automation of processes
A/b testing on landing pages
Usability testing for checkout process
Paid media campaign optimization
Affiliate program expansion
Data-driven testing
Digital marketing solutions optimization
Content production workflow optimization
Performance analysis of social media content

Hiring Activity

Steady10 roles · 4 in 30d

Department

Marketing

Sales

Finance

Engineering

Ops

Seniority

Mid

Senior

Junior

Lead

Manager

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About Herold

Herold provides digital marketing services to small and medium-sized businesses, offering website creation, search engine marketing, SEO, local search optimization, and B2B marketing data. The company operates across 15 countries with over 1,500 employees in group.one and serves 2 million customers globally. The business model combines managed services (Google and Meta ad buying, site optimization, content production) with owned audience assets. Hiring is steady with balanced presence across marketing, sales, and finance, reflecting a services organization managing both customer acquisition and internal delivery.

HeadquartersVienna

Company Size51–200 employees

Founded1919

Hiring MarketsAustria

Frequently Asked Questions

What marketing platforms does Herold use?

Herold's tech stack centers on Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, and YouTube Ads for campaign delivery, with Google Analytics and Looker Studio for reporting and Hotjar for user behavior analysis.

What is Herold working on?

Current projects include A/B testing on landing pages, checkout usability optimization, paid media campaign optimization, affiliate program expansion, and content production workflow automation.