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Helm operates a B2B fulfillment and branded merchandise business serving large enterprises, with a secondary focus on automotive service documentation. The hiring profile is heavily skewed toward sales (25 roles) relative to engineering (1), and active projects cluster around sales organization structure and dealer/partner enablement — indicating Helm is in a scaling phase focused on sales coverage and channel performance rather than product innovation. Pain points center on sales penetration, partner loyalty, and competing against entrenched suppliers in wholesale channels.
Tech Stack 11 technologies
Core StackSalesforce NetSuite Power BI Microsoft 365 Teams Outlook Excel Word SharePoint Microsoft Office PowerPoint
What Helm Is Building
◆Challenges
- Scaling national sales organization
- Increasing sales and utilization
- Dealerships splitting business
- Overcome loyalty issues
- Increasing revenue
- Expanding brand presence
- Capturing market share from incumbent suppliers
- Expanding wholesale channel sales
- Increasing sales penetration
- Improving dealership performance
▲Active Projects
- Establishing territories and cadences
- Rsl and wd onboarding initiative
- Process improvements and training
- Express lane program implementation
- Dealer performance measurement
- Mvp certification training courses for the performance institute
- New hire schedules and onboarding processes
- Quarterly calendar of training events
- National drop-ship/spot buy sales organization
- Inventory optimization for wholesale sales
Hiring Activity
30 roles · 20 in 30d
Department
Seniority
Notable leadership hires: Director of Sales, Director
Company intelligence
