Prima Tech Stack

Digital-first insurance platform expanding across Europe with proprietary ML-driven underwriting

Insurance Milano, Lombardia 1,001–5,000 employees Founded 2014 Privately Held

Prima is a European insurtech operating across Italy, UK, and Spain with a data-heavy engineering organization (49 engineers, 13 data specialists) built on Python, Kafka, Databricks, and Apache Flink. The tech stack and active projects reveal a company scaling real-time data pipelines and ML feature engineering to power pricing and claims automation—while pain points around fraud detection, MTTR reduction, and the ML-to-engineering gap suggest the company is hitting the operational complexity limits of rapid international growth. Recent shift to AXA ownership signals a transition from venture-backed to corporate-backed operations.

Tech Stack 96 technologies

Core StackPython AWS Databricks Kafka Apache Flink Apache Spark Redshift PostgreSQL scikit-learn Delta Lake MLflow Terraform CloudFormation Pulumi Kubernetes RabbitMQ MySQL Apache Airflow Kubeflow PHP Rust Elixir Figma DVC Knative Test-Driven Development CQRS SQL Git SASS+66 more

AdoptingAWS Databricks Pulumi Terraform

What Prima Is Building

◆Challenges

Fraud detection
Expanding to uk and spain
Reducing mttr
Optimizing system performance and cost
Scaling data pipelines for growth
Minimising leakage
Bridging ml and engineering gap
Expanding online sales channel
Pricing optimization
Risk identification for pricing

▲Active Projects

Pricing and underwriting data products
Claims management platform improvement
Forecasting and feature engineering pipelines
Tool development for microservices
Incident response playbooks
Fraud detection initiative
Internal component system built on our internal design system
Technology platform development
Launch android app in uk and spain
Global claims platform

Hiring Activity

Decelerating130 roles · 25 in 30d

Department

Engineering

Claims

Support

Data

Ops

Security

Product

Sales

Seniority

Senior

Mid

Junior

Manager

Lead

Intern

Staff

Notable leadership hires: Chief of Staff

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About Prima

Prima was founded in 2014 and became Italy's leading online motor insurer by 2020, later expanding into home and family insurance. The company launched international operations in 2022, establishing teams in London (100+ professionals) and Madrid (90+) to enter the UK and Spanish markets. In November 2025, Prima joined the AXA Group following investor exits by Goldman Sachs, Blackstone, and Carlyle. Today Prima operates across three countries with 1,001–5,000 employees, serving customers through direct-to-consumer channels and managing underwriting, claims, and pricing entirely through proprietary technology platforms.

HeadquartersMilano, Lombardia

Company Size1,001–5,000 employees

Founded2014

Hiring MarketsItaly, United Kingdom, Spain

Frequently Asked Questions

What is Prima's tech stack?

Python, AWS, Databricks, Kafka, Apache Flink, Spark, Redshift, PostgreSQL, and scikit-learn for data pipelines and ML. Infrastructure uses Kubernetes, Terraform, CloudFormation, and Pulumi. Currently adopting Databricks and Pulumi at scale.

What is Prima working on?

Pricing and underwriting automation, claims management platform improvements, fraud detection, forecasting pipelines, mobile apps (Android launch in UK/Spain), and a global claims platform. Active focus on scaling data pipelines and bridging ML-to-engineering workflows.