Hearts & Science Tech Stack

Media agency using data science and marketing orchestration to optimize campaign performance

Advertising Services New York, NY 1,001–5,000 employees Public Company

Hearts & Science is a 1,000+ person media agency owned by Omnicom, structured around data and analytics rather than traditional creative services. Their tech stack reflects this positioning: Power BI, Tableau, Redshift, and AWS for analytics backbone; Apache Pulsar and batch/real-time data solutions for signal processing; plus programmatic platforms (DV360, The Trade Desk, MediaOcean) across display, social, and search. Active hiring skews heavily toward marketing (38 roles) and data (22 roles) with director-level focus, suggesting organizational scaling around measurement and audience segmentation rather than account management.

Tech Stack 32 technologies

Core StackPower BI AWS Python Linux Redshift Tableau Adobe Premiere Pro Prisma Google Ads The Trade Desk Apache Pulsar SQL GCP R Amazon Marketing Cloud Excel Word PowerPoint Comscore Meta Google DV360 Datorama CapCut MediaOcean DoubleVerify Google Display Network YouTube Ads Microsoft Office Alteryx

What Hearts & Science Is Building

◆Challenges

Implementing digital planning optimization process
Campaign performance improvement
Legacy code maintenance
Antiquated planning structures
Data quality and governance
Signal quality
Audience feasibility
Data accuracy across media channels
Harmonizing data from multiple sources
Ai-driven search visibility

▲Active Projects

Run descriptive and diagnostic analyses to help measure campaign performance within clean rooms and/or other analytics platforms
End-to-end cloud architecture platform design
Implementing new business intelligence tools
Audience segmentation ml models
Measurement plan execution
Development of dashboards
Batch and real-time data solutions
Design tests to measure incremental media impact
Partner on budget setting and media plan development
Build advanced ml models to cluster and segment audiences

Hiring Activity

Steady70 roles · 25 in 30d

Department

Marketing

Data

Design

Finance

Engineering

Ops

Research

Sales

Seniority

Senior

Director

Manager

Mid

Junior

Notable leadership hires: Digital Planning Director, Paid Social Director, Account Director, Media Implementation Account Director, Client Investment Lead

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About Hearts & Science

Hearts & Science operates as a data-driven media agency under Omnicom Media Group, founded in 2016 with 43 global offices. The company sells media planning, buying, and optimization services to Fortune 500 brands across automotive, CPG, beauty, financial services, entertainment, and other categories. Core work includes audience segmentation using machine learning, campaign performance measurement within clean rooms, media plan optimization, and cross-channel media execution. The operating model integrates Omnicom's Omni marketing orchestration system with proprietary analytics and a stack spanning BI tools, cloud data warehouses, and programmatic buying platforms.

HeadquartersNew York, NY

Company Size1,001–5,000 employees

Hiring MarketsUnited States, United Kingdom, Malaysia, Australia, Mexico, New Zealand

Frequently Asked Questions

What tech stack does Hearts & Science use?

Power BI, Tableau, Redshift, AWS, GCP, Apache Pulsar, SQL, Python, R, plus programmatic platforms: DV360, The Trade Desk, MediaOcean, DoubleVerify, Google Ads, Meta, YouTube Ads, and Amazon Marketing Cloud.

What is Hearts & Science working on?

Audience segmentation ML models, campaign performance measurement in clean rooms, media plan optimization, end-to-end cloud architecture design, batch and real-time data pipelines, and incremental impact testing. Key pain points include data quality, signal quality, and harmonizing data across media channels.