Headlight Tech Stack

Full-funnel growth marketing and creative production for consumer brands

Advertising Services San Francisco, California 51–200 employees Founded 2018 Privately Held

Headlight operates a growth marketing agency built on Meta, Google Ads, TikTok, and Apple Search Ads, with in-house creative production (Figma, Adobe suite) and analytics via Looker and GA4. The tight clustering around customer acquisition, incrementality testing, and attribution—paired with recurring pain points in cross-platform tracking and privacy-first measurement—reveals a company solving for post-iOS-14 marketing opacity. Hiring leans marketing and design, suggesting execution-heavy service delivery rather than platform expansion.

Tech Stack 15 technologies

Core StackGoogle Ads AppsFlyer Looker Adobe Illustrator Adobe Photoshop Figma Meta TikTok Apple Search Ads Google Analytics 4 Excel Google Sheets Adobe After Effects Pinterest YouTube

What Headlight Is Building

◆Challenges

Cross-platform tracking challenges
Optimizing for marketing incrementality
Scaling fast without data integrity issues
Accurate tracking and attribution
Maintaining operational best practices
Privacy-driven attribution shifts
Privacy-first measurement challenges
Mmp limitations

▲Active Projects

Customer acquisition across meta, google ads, tiktok, snap, apple search ads
Incrementality experiments
Geo-lift testing
Campaign setup and qa across platforms
Experiment setup for a/b tests and incrementality
Internal systems automation and workflow improvement
Mobile user acquisition strategy across platforms
Campaign optimization for high-ltv users
Experiment design for attribution
Paid social, video, and programmatic creative for high-growth consumer brands

Hiring Activity

Steady6 roles · 2 in 30d

Department

Marketing

Design

Seniority

Manager

Mid

Senior

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About Headlight

Headlight is a growth marketing agency serving consumer technology, mobile app, and direct-to-consumer brands. The company manages full-funnel campaigns across paid social, search, and video channels, paired with in-house creative production and analytics infrastructure. Work spans customer acquisition strategy, incrementality and geo-lift testing, campaign optimization for high-LTV users, and experiment design. The agency operates from San Francisco with 51–200 employees and steady hiring focused on marketing and design roles.

HeadquartersSan Francisco, California

Company Size51–200 employees

Founded2018

Hiring MarketsUnited States

Frequently Asked Questions

What marketing platforms does Headlight use?

Meta, Google Ads, TikTok, Apple Search Ads, and Pinterest. Analytics run through Google Analytics 4 and Looker; creative production uses Figma and Adobe (Illustrator, Photoshop, After Effects).

What does Headlight work on?

Customer acquisition across platforms, incrementality testing, geo-lift studies, campaign optimization for high-LTV users, and attribution experiment design. Internal focus includes workflow automation and cross-platform tracking solutions.