Werkplaats equipment and tools supplier with 8,000+ SKUs across metalworking, woodworking, and automotive
HBM Machines operates a 50+ year-old Dutch tools and workshop equipment business scaled to 8,000+ SKUs across metalworking, woodworking, and automotive verticals. Their tech stack reveals a modern e-commerce operation: Next.js + GraphQL + Commercetools headless commerce, Algolia search, Storyblok CMS, and GCP infrastructure. Active projects focus on forecast accuracy, inventory optimization, and e-commerce performance at scale — consistent with a company building logistics and ops capacity (10 roles across logistics and operations) while hiring has decelerated, suggesting they're stabilizing operations rather than aggressive expansion.
HBM Machines supplies workshop equipment, machines, hand tools, workbenches, and safety gear to professionals and hobbyists across metalworking, woodworking, and automotive trades. Founded as a tools shop in Gouda, the company has grown into a full-service werkplaats brand stocking 8,000+ products. The business model emphasizes accessibility and value — positioning reliable tools at fair prices rather than premium positioning. Operations span the Netherlands with a 51–200 person team. Current priorities are forecast accuracy improvement, inventory optimization, EU regulatory compliance, and e-commerce platform performance — indicating a shift toward data-driven supply chain and scaling digital channels.
Next.js, TypeScript, React, GraphQL, Commercetools (headless commerce), Algolia (search), Storyblok (CMS), GCP cloud infrastructure, Cloud SQL, Firebase, and Oracle NetSuite for ERP.
Forecast accuracy improvement, inventory optimization and budget management, EU regulatory compliance, e-commerce platform performance at scale, and employee engagement initiatives.
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