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Haypp Group Tech Stack
E-commerce group scaling smoke-free alternatives across 7+ markets
Haypp Group operates a multi-brand e-commerce platform selling smoke-free alternatives across Scandinavia and beyond, now consolidating group operations and scaling data infrastructure to serve 790k+ consumers. Their tech mix—Azure AD, AWS (Redshift, Lambda, SageMaker), dbt, Airflow—reveals heavy investment in data pipelines and ML applications, matched by active hiring in marketing and data roles. Pain points around conversion, product discovery, and churn suggest they're transitioning from growth-stage e-commerce toward data-driven retention and pricing optimization.
Tech Stack 24 technologies
Core StackAzure AD Intune Python JavaScript AWS Redshift AWS Lambda SageMaker dbt Apache Airflow Terraform NetSuite Figma Adobe Creative Cloud Microsoft 365 SharePoint Microsoft Defender Microsoft Purview PowerShell Bash SQL LookML DAX R
What Haypp Group Is Building
◆Challenges
- Scaling local operations
- Improving conversion rates
- Improving customer journey before checkout
- Enhancing product discovery
- Scaling data infrastructure
- Integrating multiple data sources
- Risk identification and mitigation
- Reducing churn
- Pricing optimization
- Employee engagement across markets
▲Active Projects
- Group consolidation process
- Group-wide crm strategy
- Developing uk media partnerships
- Migrating legacy systems to microsoft 365
- Rolling out zero trust security architecture
- Automating employee onboarding workflows
- Data heavy ai applications
- Ai model integration
- Enterprise-grade customer service chatbots
- Data pipelines for e-commerce data
Hiring Activity
20 roles · 9 in 30d
Department
Seniority
Notable leadership hires: People & Culture Lead
Company intelligence
