Havas Edge Tech Stack

TV and CTV advertising agency with performance-first media planning and measurement

Advertising Services Carlsbad, CA 201–500 employees Public Company

Havas Edge operates a mid-market advertising agency focused on linear TV, connected TV, and programmatic media buying. The tech stack is agency-standard (Office, Adobe, Jira, social platforms) with no advanced martech or measurement platforms visible — a notable gap given their core pitch around data-driven outcomes. Active projects center on AI-powered production workflows and programmatic audience-based services, while pain points cluster heavily around campaign measurement, performance tracking, and operational inefficiency (media logs, reporting control), suggesting internal tooling and process maturity lag behind their external performance promises.

Tech Stack 17 technologies

Core StackActive Directory Adobe Creative Cloud Jira Google Analytics PowerPoint Excel Windows Apple Microsoft 365 VoIP LinkedIn Meta YouTube TikTok Pinterest Snapchat Twitter

What Havas Edge Is Building

◆Challenges

Measuring media performance
Optimizing action planning
Financial reporting control
Media log workflow inefficiencies
Optimizing tv campaign performance
Monitoring drive-to-web performance
Ensuring timely campaign implementation
Gaps in service
Standardizing measurement across channels
Improving campaign measurement accuracy

▲Active Projects

Rfp response strategy development
Design and implement decision models
Quarterly business review presentations
Multichannel media strategy implementation
Tv campaign implementation and monitoring
Tv reports and sector benchmarks
Build programmatic services in audience-based advertising
Ai-powered production capability
Hybrid ai + post-production workflows
Ai production platform rollout

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Data

Design

Ops

Sales

Support

Seniority

Mid

Intern

Senior

Director

Junior

Lead

Notable leadership hires: Business Director

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About Havas Edge

Havas Edge is a TV and connected TV advertising agency based in Carlsbad, California, operating as a public company subsidiary within the global Havas network. They serve mid-market and enterprise brands across vertical sectors, managing linear TV, CTV, streaming, and programmatic media alongside digital, audio, and out-of-home placements. The agency operates with 201–500 employees and emphasizes outcome-based media planning with transparent rate and performance reporting. Active hiring is concentrated in marketing and data roles, with emerging focus on AI production capabilities and programmatic audience-targeting services.

HeadquartersCarlsbad, CA

Company Size201–500 employees

Hiring MarketsFrance, United States, Morocco

Frequently Asked Questions

What is Havas Edge's tech stack?

Office (PowerPoint, Excel), Adobe Creative Cloud, Jira, Windows and Apple devices, Active Directory, Microsoft 365, and social monitoring tools (Meta, YouTube, TikTok, Pinterest, Snapchat, Twitter, LinkedIn). Google Analytics for tracking.

What is Havas Edge working on?

AI-powered production workflows, programmatic audience-based advertising services, TV campaign optimization, multichannel media strategy implementation, and measurement standardization across channels.