Integrated marketing and advertising for regional clients across Southeast Asia
Hakuhodo Group Vietnam operates as a regional hub for the Hakuhodo network, delivering advertising and marketing communication strategy across Southeast Asia. The hiring mix tilts heavily toward marketing (11 roles) and design (3 roles) with accelerating velocity, while active projects cluster around social commerce, content production, and brand management—indicating a shift toward performance marketing and direct-to-consumer channels. The tech stack is upstream-focused (Google Analytics, Meta, SEMrush, TikTok Shop) rather than infrastructure-heavy, matching a creative services model.
Notable leadership hires: Art Director, Head of Strategy
Hakuhodo Group Vietnam is a subsidiary of Hakuhodo Inc., a major Japanese advertising agency founded in 1895. The Vietnam office operates as part of the broader Hakuhodo Asia Pacific network, which spans 80+ offices across 17 countries and regions with over 2,400 employees outside Japan. The company provides integrated communication strategy and execution for clients across the region, ranging from corporate-level strategy to campaign planning and implementation. Current operations focus on social media management, content production, web and app development, and social commerce enablement.
Core platforms include Google Analytics, Meta (Facebook/Instagram), TikTok, YouTube, Google Ads, and SEMrush. Design tools span Sketch and After Effects. Microsoft Office, Excel, and PowerPoint support operational workflows.
Active projects include social commerce strategy development, website and app development, marketing automation, social media team building, content production process improvement, and brand presence optimization.
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