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Hakuhodo Group Vietnam Tech Stack

Integrated marketing and advertising for regional clients across Southeast Asia

Advertising Services Ho Chi Minh 201–500 employees Founded 2001 Partnership

Hakuhodo Group Vietnam operates as a regional hub for the Hakuhodo network, delivering advertising and marketing communication strategy across Southeast Asia. The hiring mix tilts heavily toward marketing (11 roles) and design (3 roles) with accelerating velocity, while active projects cluster around social commerce, content production, and brand management—indicating a shift toward performance marketing and direct-to-consumer channels. The tech stack is upstream-focused (Google Analytics, Meta, SEMrush, TikTok Shop) rather than infrastructure-heavy, matching a creative services model.

Tech Stack 15 technologies

Core StackGoogle Analytics Sketch After Effects Google Ads Meta Instagram TikTok YouTube SEMrush Microsoft Office Excel PowerPoint TikTok Shop Outlook Word

What Hakuhodo Group Vietnam Is Building

Challenges

  • Complex payroll processes
  • Social insurance compliance issues
  • Social commerce strategy development
  • Content production process
  • Team management and growth
  • Improve brand presence
  • Meeting kpi within budget
  • Compliance with labor regulations
  • Optimizing recruitment processes
  • Optimizing campaign budget

Active Projects

  • Website development
  • App development
  • Marketing automation
  • Social commerce strategy development
  • Team building for social media
  • Content production process improvement
  • Social outreach campaigns
  • Brand sns profile management
  • Hris system enhancements
  • Benefit program implementation

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing
11
Design
3
HR
3
Engineering
1
Strategy
1

Seniority

Senior
10
Manager
3
Junior
2
Mid
2
Director
1
Lead
1

Notable leadership hires: Art Director, Head of Strategy

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About Hakuhodo Group Vietnam

Hakuhodo Group Vietnam is a subsidiary of Hakuhodo Inc., a major Japanese advertising agency founded in 1895. The Vietnam office operates as part of the broader Hakuhodo Asia Pacific network, which spans 80+ offices across 17 countries and regions with over 2,400 employees outside Japan. The company provides integrated communication strategy and execution for clients across the region, ranging from corporate-level strategy to campaign planning and implementation. Current operations focus on social media management, content production, web and app development, and social commerce enablement.

HeadquartersHo Chi Minh
Company Size201–500 employees
Founded2001
Hiring MarketsVietnam, Philippines

Frequently Asked Questions

What marketing tools does Hakuhodo Group Vietnam use?

Core platforms include Google Analytics, Meta (Facebook/Instagram), TikTok, YouTube, Google Ads, and SEMrush. Design tools span Sketch and After Effects. Microsoft Office, Excel, and PowerPoint support operational workflows.

What is Hakuhodo Group Vietnam working on?

Active projects include social commerce strategy development, website and app development, marketing automation, social media team building, content production process improvement, and brand presence optimization.

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