G

GWI Tech Stack

Human-sourced consumer data platform for AI training and business intelligence

Data Infrastructure and Analytics London, London 501–1,000 employees Founded 2009 Privately Held

GWI operates a consumer data collection and analytics platform built on GCP, BigQuery, Snowflake, and dbt, with heavy visualization tooling (Tableau, Power BI, Looker, QlikView). The hiring mix skews toward senior and mid-level talent across marketing, sales, and engineering with minimal new adopts or replacements—suggesting a stable, mature platform rather than a infrastructure overhaul phase. Active projects reveal internal focus on tax compliance automation, account expansion mechanics, and identity/authentication scaling, indicating GWI is optimizing go-to-market efficiency alongside product security hardening.

Tech Stack 32 technologies

Core StackGo React Java Node.js TypeScript Jira Salesforce Canva Figma Salesloft BigQuery Oracle MySQL PostgreSQL Tableau Power BI Looker dbt Snowflake Python Kubernetes Docker Grafana AWS C# GCP Git SQL QlikView R+2 more

What GWI Is Building

◆Challenges

Global tax compliance across multiple regions
Managing documentation and audits
Indirect tax compliance
Generating new business revenue
Year-on-year expansion
Expanding existing accounts
Scaling authentication systems
Enabling customer self-service
Accurate timely payouts
Clean data

▲Active Projects

Tax planning and structuring projects
Tax due diligence processes
Process automation in tax and finance operations
Account plan development
Outbound prospecting strategy
Revenue forecasting
Build secure user management systems
Enterprise identity features
Scalable account structures
Commission plan design & governance

Hiring Activity

Steady15 roles · 5 in 30d

Department

Marketing

3

Sales

3

Engineering

2

Finance

2

Data

1

Product

1

Research

1

Support

1

Seniority

Senior

6

Mid

4

Director

1

Junior

1

Lead

1

Manager

1

Company intelligence

Find more companies like GWI by tech stack, pain points and active projects

Get started free

About GWI

GWI is a London-based data company founded in 2009 that aggregates human-sourced consumer insights and behavioral data for enterprise customers. The platform ingests, transforms, and surfaces insights via analytics dashboards and APIs, targeting mid-market and large organizations in market research, competitive intelligence, and now AI model training. With 501–1,000 employees and active hiring in the UK and Greece, GWI operates as a data infrastructure business with sales-and-marketing-led customer acquisition paired with engineering investment in authentication, scalability, and data pipeline reliability.

HeadquartersLondon, London

Company Size501–1,000 employees

Founded2009

Hiring MarketsGreece, United Kingdom

Frequently Asked Questions

What tech stack does GWI use?

GWI builds on Go and Node.js backends, React frontends, GCP/AWS cloud, Kubernetes orchestration, and a data stack of BigQuery, Snowflake, dbt, and SQL databases (PostgreSQL, MySQL, Oracle). Analytics output runs through Tableau, Power BI, Looker, and QlikView.