GumGum Tech Stack

Contextual AI platform for brand-safe digital advertising

Advertising Services Santa Monica, California 501–1,000 employees Privately Held

GumGum operates an ad-tech stack centered on computer vision and NLP for contextual targeting, running on Kafka + Spark + Snowflake with Aerospike and ScyllaDB for low-latency serving. Heavy sales hiring (23 roles, 30 posted last month) paired with minimal engineering capacity (7 roles) suggests a sales-execution phase focused on geographic expansion and agency partnerships rather than platform rebuilding. Pain points cluster around sales productivity, reducing infrastructure latency, and scaling creative services—indicating margin pressure and need for faster deal execution.

Tech Stack 26 technologies

Core StackZendesk Jira React Redux TypeScript Java Spring JavaScript MySQL Kafka ScyllaDB Salesforce Apache Spark Apache Airflow Snowflake Looker Atlan HTML5 CSS Aerospike Memcached Google Ad Manager HTML SQL Carta AWS Amplify

What GumGum Is Building

◆Challenges

Sales team productivity
Modernizing global talent acquisition
Building global tax function
Managing outsourced tax partners
Reducing latency and infrastructure cost
Expanding into outer markets
High-volume complex campaign loads
Generating new revenue
Building agency relationships
Improving inbound support

▲Active Projects

Integration of new optimization models into ad exchange
Renewal business
Implement ad tech features, privacy frameworks, and external partner integrations
Qbr process
Revenue growth for outer territories
Outer territories sales team leadership
Develop and execute jbps with top agency and brand partners
Ta strategy and operating model design
Global tax compliance process
Scalable creative offerings and consultative services

Hiring Activity

Accelerating45 roles · 30 in 30d

Department

Sales

Engineering

Finance

Data

Support

Customer-Success

Design

Seniority

Senior

Director

Junior

Mid

Lead

Notable leadership hires: Creative Studio Director, Sales Director, Account Director, Director of Tax, Digital Director

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About GumGum

GumGum is a contextual ad-tech company founded in 2008 and based in Santa Monica. The platform uses AI-powered computer vision and natural language processing to match brands with consumers based on page context and attention signals, avoiding invasive data collection. The company operates across 19+ markets with active hiring in nine countries (US, France, Australia, India, Japan, UK, Canada, Germany, Netherlands), signaling aggressive geographic expansion. Core products include contextual intelligence, attention measurement, and high-impact creative solutions sold primarily to agencies and brand teams. Revenue growth and renewal business are current organizational priorities.

HeadquartersSanta Monica, California

Company Size501–1,000 employees

Hiring MarketsUnited States, France, Australia, India, Japan, United Kingdom, Canada, Germany

Frequently Asked Questions

What is GumGum's technology stack?

Kafka, Apache Spark, and Snowflake for data pipelines; Aerospike and ScyllaDB for low-latency ad serving; React, TypeScript, and Java for application code; Salesforce for sales operations; Looker for analytics.

Where is GumGum hiring internationally?

Nine countries: United States, France, Australia, India, Japan, United Kingdom, Canada, Germany, and Netherlands. Sales and leadership roles dominate the hiring mix.