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Guideline Tech Stack

Ad intelligence platform aggregating global media spend data for enterprise planning

Technology, Information and Internet New York, NY 51–200 employees Privately Held

Guideline operates a data aggregation and ad intelligence business, tracking approximately $200 billion in annual media investment across 65 countries. The tech stack — NetSuite, Salesforce, Python, SQL, Pandas, MediaOcean, and Prisma — reflects a company built around data ingestion, transformation, and client delivery rather than algorithmic innovation. The hiring composition is heavily data-skewed (6 of 10 open roles), with active projects centered on data quality, validation, and standardization workflows, which aligns with their stated pain points: misclassifications, missing values, inconsistent formatting, and structural gaps in advertising spend datasets.

Tech Stack 10 technologies

Core StackNetSuite Salesforce Python Pandas Prisma Gong ARM SQL Regex MediaOcean

What Guideline Is Building

◆Challenges

Data misclassifications
Missing values
Improving data accuracy and consistency
Structural gaps
Billing accuracy
Ar aging
Customer billing experience
Messy advertising spend datasets
Inconsistent free-form text fields
Managing monthly data releases

▲Active Projects

Monthly product and market releases
Data qa reporting
Taxonomy maintenance
Data governance best practices
Quote-to-cash workflow enhancements
System integrations
Data cleaning and standardization workflows
Predictive modeling for media spend forecasting
Data quality qa checks
Automated data validation framework

Hiring Activity

Minimal10 roles · 1 in 30d

Department

Data

6

Sales

3

Finance

1

Seniority

Mid

5

Senior

4

Director

1

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About Guideline

Guideline provides ad intelligence and media plan management technology to publishers, agencies, brands, and financial firms. The company's core asset is a proprietary database of global advertising spend and pricing data spanning 65 countries, which it surfaces through planning and analysis tools. Revenue is driven through enterprise software licensing and professional services, with internal operations running through NetSuite and Salesforce. The organization is headquartered in New York and operates across North America, the UK, UAE, and India.

HeadquartersNew York, NY

Company Size51–200 employees

Hiring MarketsUnited Arab Emirates, India, Philippines, Canada, United Kingdom, United States

Frequently Asked Questions

What tech stack does Guideline use?

Guideline's core stack includes NetSuite (ERP), Salesforce (CRM), Python and SQL (data processing), Pandas (analytics), MediaOcean (media operations), and Prisma (API/database tooling). This composition emphasizes data ingestion and transformation over proprietary algorithms.

What is Guideline's proprietary data asset?

Guideline maintains spend and pricing data representing approximately $200 billion in annual media investment across 65 countries, providing visibility into the global advertising marketplace for enterprise customers.

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