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Guaraves Tech Stack

Brazilian poultry and protein producer scaling operations and marketing automation

Food and Beverage Services Guarabira, Paraíba 1,001–5,000 employees Founded 1976 Privately Held

Guaraves is a 1,000+ person poultry and aquaculture producer founded in 1976, operating hatcheries, processing facilities, and branded consumer products across Brazil and South Africa. The tech stack is heavily skewed toward marketing and analytics (Power BI, Looker Studio, Google/Meta/TikTok ads, Adobe creative suite) with active projects in campaign optimization and dashboard development — indicating a shift toward data-driven marketing and cost control. Hiring is accelerating in logistics and operations (38 of 64 roles), while engineering and product remain minimal, suggesting they are optimizing existing infrastructure rather than building new platforms.

Tech Stack 21 technologies

Core StackPower BI Adobe Photoshop Adobe Illustrator Adobe InDesign Figma Adobe Premiere Pro After Effects Google Ads Meta Ads Canva Data Studio Excel Adobe XD CapCut TikTok Spotify Looker Studio Google Analytics 4 Instagram LinkedIn Photoshop

What Guaraves Is Building

◆Challenges

Reduzir custos operacionais
Otimizar fluxo de mercadorias
Loss reduction
Slaughter efficiency improvement
Production planning optimization
Improving workflow efficiency
Ensuring data visibility
Managing commercial agreements
Maximizing roi on media spend
Balancing performance and branding

▲Active Projects

Key visual campaign development
Ui design for landing pages
Generative ai creative optimization
Full funnel strategy execution
Dashboard development with looker studio/powerbi
Campaign optimization across google ads, meta ads, tiktok, spotify

Hiring Activity

Accelerating65 roles · 30 in 30d

Department

Logistics

19

Ops

19

Sales

12

Marketing

4

Design

2

Engineering

2

Manufacturing

2

Product

2

Seniority

Junior

48

Mid

12

Intern

2

Manager

2

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About Guaraves

Guaraves produces frozen and chilled poultry, processed meats, and aquaculture products under the Bom Todo brand, distributed to retail and foodservice customers. The company operates integrated hatcheries, breeder farms, and processing facilities, with quality control and traceability embedded from egg selection through processing. The organization spans Brazil and South Africa. Internal focus areas include slaughter efficiency, production planning, supply chain optimization, and loss reduction — typical pressure points in high-volume protein production where margin recovery depends on operational tightness.

HeadquartersGuarabira, Paraíba

Company Size1,001–5,000 employees

Founded1976

Hiring MarketsBrazil, South Africa

Frequently Asked Questions

What marketing tools does Guaraves use?

Power BI, Looker Studio, Google Analytics 4, Google Ads, Meta Ads, TikTok, and Spotify for campaign execution and analytics. Design work uses Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Premiere Pro) and Figma.

What is Guaraves working on?

Active projects include campaign optimization across Google Ads, Meta, TikTok, and Spotify; generative AI creative optimization; dashboard development; and full-funnel strategy execution. Focus is on media ROI and operational cost reduction.